ROUGE ALLURE Luminous Intense Lip Colour

Name: ROUGE ALLURE
Brand: CHANEL
SKU: 160990
Price: 50.0 USD
Availability: InStock

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Ref. 160990

$50

99 - PIRATE

99 - PIRATE

11 Shades

Questions & Answers
Product Reviews

product information

DESCRIPTION

PRODUCT

An intense, longwearing lipstick with full coverage and a satin finish. The formula instantly comforts lips, leaving them luminous and supple. In a palette of vibrant hues for a bold, daring result.

COMPOSITION

Concentrated, ultra-thin pigments magnify shade saturation. Vitamin E and esters ensure optimal colour. A blend of coconut and castor oils helps smooth, moisturize and protect lips. All in the signature ROUGE ALLURE click case.

HOW TO APPLY

Apply directly to lips or use LES PINCEAUX DE CHANEL Dual-Ended Lip Brush N°300. For a perfectly defined look, pair with LE CRAYON LÈVRES Longwear Lip Pencil in a matching hue.

MORE DETAILS

SIZE

0.12 OZ.

List of Ingredients

Please be aware that ingredient lists may change or vary from time to time. To confirm that a CHANEL product is suitable for your personal use, please consult the list of ingredients that is included on our product packaging.

CHANEL 92 200 Neuilly-sur-Seine

REVIEWS

4.5/5

Overall rating4.5

198 total reviews

Chanel client 07/01/2025

Rating 1

136 - MÉLODIEUSE

Purchase date: 06/12/2025

Arrived in mail broken at bottom of lipstick's stem. Unusable.

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Chanel client 06/30/2025

Rating 5

176 - INDÉPENDANTE

Purchase date: 04/18/2025

I love the color, Independante, it's so fresh. It feels good on and doesn't dry out my lips even though it's red. It's long wearing and you can layer it from lighter to more intense depth.

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Diana 06/01/2025

Rating 5

104 - PASSION

Purchase date: 05/12/2025

LOVE that red!

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Chanel client 05/28/2025

Rating 5

211 - SUBTILE

Purchase date: 05/17/2025

Nice shade for the fall. A bit brick red, not brown, very pretty.

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Carole 05/24/2025

Rating 5

99 - PIRATE

Purchase date: 05/12/2025

Great color with the salt and pepper hair and blue eyes. For cool toned ladies.

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Hollin 03/30/2025

Rating 5

152 - INSAISISSABLE

Purchase date: 03/12/2025

Beautiful color. I love this lipstick because it is very moisturizing. I love Chanel lipstick.

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Virginia 03/01/2025

Rating 2

206 - ILLUSION

Purchase date: 02/15/2025

I loved the color but my lipstick came in broken, so it's hard to use

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Chanel client 02/17/2025

Rating 4

176 - INDÉPENDANTE

Purchase date: 01/26/2025

I love the color

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Chanel client 02/04/2025

Rating 5

136 - MÉLODIEUSE

Purchase date: 01/17/2025

This is my second purchase of this color. I wear it year round and like the coral red shade. It stays on well too.

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Shelda 01/21/2025

Rating 5

176 - INDÉPENDANTE

Purchase date: 01/04/2024

Love this lipstick it's a beautiful color and goes on very smooth

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Gretchen 01/18/2025

Rating 5

211 - SUBTILE

Purchase date: 12/31/2024

Beautiful color! Red but still subtle and natural. I used the feature to virtually try on the color and it worked great. The color seems to last a long time as well.

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gayle 01/06/2025

Rating 4

211 - SUBTILE

Purchase date: 12/19/2024

This lipstick did not receive 5 stars because, unlike other lipsticks by Chanel, it requires numerous applications to get the depth of color preferred. Good feel on the lips!

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Chanel client 12/29/2024

Rating 5

196 - À DEMI-MOT

Purchase date: 12/17/2024

Love the color!!! Chanel is the best!!!

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Chanel client 12/28/2024

Rating 5

196 - À DEMI-MOT

Purchase date: 12/17/2024

Love this color, it looks so beautiful and natural, my new go to color.

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Chanel client 12/02/2024

Rating 5

99 - PIRATE

Purchase date: 11/21/2024

Love it! I have been using the same color (99) of the rouge allure since it came to the market over 15 years ago. Love the quality, it stays beautifully well and lasts for a long time.

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Why did you choose this?

CHANEL Store

Best red lipstick I've ever used, sleek design incomparable brand denotes luxury

Andrea W on Jan 10, 2025

A friend always request this lipstick as her birthday gift

Kathleen T on Sep 3, 2024

CHANEL had the perfect shade of a Red Lip Colour for me!

Melinda Bloomfield Neal N on Mar 31, 2024

I've read that it's a true, gorgeous red.

Nancy O on Dec 10, 2023

A Christmas gift to myself because I love a luxe blue-red lip in winter

Guest E on Dec 2, 2023

Beautiful, rich color and excellent quality!

Jacqueline S on Jul 18, 2023

I love this color and it looks beautiful on my skin. Chanel lipstick is the best...

Julia R on Mar 29, 2023

Looking for a deep red!

STEPHANIE S. on Mar 13, 2023

Wanted to try a true red. Loved the virtual try on ability.

Guest E on Dec 6, 2022

To match my favorite Chanel nail polish.

Cristina T. on Oct 22, 2022

Same as above, I’m so glad that you have a virtual feature and I loved the color on my lips.

Guest O on Apr 7, 2022

I love it favorite color

Guest D on Jan 13, 2022

I have been looking for this color for a long time and you have it. I have small lips but this color make them look pouty.

Guest N on Nov 2, 2021

Best red lipstick I've ever used, sleek design incomparable brand denotes luxury

Andrea W on Jan 10, 2025

Pirate is a perfect colour for me

Theresa S on Nov 29, 2024

A friend always request this lipstick as her birthday gift

Kathleen T on Sep 3, 2024

This color is ideal for me!

D E on Aug 10, 2024

CHANEL had the perfect shade of a Red Lip Colour for me!

Melinda Bloomfield Neal N on Mar 31, 2024

I read it in the book The Seventh Girl, and I had to check it out. I adore this color and have not had a wonderful red lipstick in a long time. So merry Christmas to me!

Shari B on Dec 11, 2023

I've read that it's a true, gorgeous red.

Nancy O on Dec 10, 2023

I truly love Chanel-buying as a gift for a sweet 23 year old to introduce her to the classics

Constance G on Dec 9, 2023

A Christmas gift to myself because I love a luxe blue-red lip in winter

Guest E on Dec 2, 2023

I was looking for a classic red lipstick. This looks perfect!

Guest J on Oct 3, 2023

Beautiful, rich color and excellent quality!

Jacqueline S on Jul 18, 2023

I tried it on and instantly fell in love with it. It was the only lipstick that stayed on for hours and only had to come off when I had to wash my face and use cleansing oil. It glides on your lips and leaves this gorgeous, shiny, velvety, beautiful, red color on your lips. I’ll be throwing away all my flaky, drying old lippies when I finally get this! So excited!

Jasmin H on Apr 12, 2023

I love this color and it looks beautiful on my skin. Chanel lipstick is the best...

Julia R on Mar 29, 2023

I have loved Pirate for years -- such a beautiful color -- classic!

Carol C on Mar 25, 2023

Looking for a deep red!

STEPHANIE S. on Mar 13, 2023

You want to know why I purchased this product? Because it’s Chanel that’s why. Simply the best. Period.

Dyane K on Dec 15, 2022

Wanted to try a true red. Loved the virtual try on ability.

Guest E on Dec 6, 2022

Birthday gift and I saw this was a classic red for most skin tones

Hilda M on Nov 10, 2022

To match my favorite Chanel nail polish.

Cristina T. on Oct 22, 2022

Great Shopping Experience!

Debra D on Jun 7, 2022

Same as above, I’m so glad that you have a virtual feature and I loved the color on my lips.

Guest O on Apr 7, 2022

Looking for a red lipstick that doesn’t dry my lips

Guest E on Jan 15, 2022

I love it favorite color

Guest D on Jan 13, 2022

Heard it was a safe red.

Kandi F on Dec 24, 2021

I have been looking for this color for a long time and you have it. I have small lips but this color make them look pouty.

Guest N on Nov 2, 2021

Pirate is a perfect colour for me

Theresa S on Nov 29, 2024

This color is ideal for me!

D E on Aug 10, 2024

I read it in the book The Seventh Girl, and I had to check it out. I adore this color and have not had a wonderful red lipstick in a long time. So merry Christmas to me!

Shari B on Dec 11, 2023

I truly love Chanel-buying as a gift for a sweet 23 year old to introduce her to the classics

Constance G on Dec 9, 2023

I was looking for a classic red lipstick. This looks perfect!

Guest J on Oct 3, 2023

Jasmin H on Apr 12, 2023

I have loved Pirate for years -- such a beautiful color -- classic!

Carol C on Mar 25, 2023

You want to know why I purchased this product? Because it’s Chanel that’s why. Simply the best. Period.

Dyane K on Dec 15, 2022

Birthday gift and I saw this was a classic red for most skin tones

Hilda M on Nov 10, 2022

Great Shopping Experience!

Debra D on Jun 7, 2022

Looking for a red lipstick that doesn’t dry my lips

Guest E on Jan 15, 2022

Heard it was a safe red.

Kandi F on Dec 24, 2021

Read All 25 Answers

is Rouge Allure 186-Sensible still available?

Stephanie A on Nov 17, 2024

Beauty Expert: ROUGE ALLURE LUMINOUS INTENSE LIP COLOUR 186-Sensible has been discontinued.

Reply
Inaccurate
Alicia C Staff on Nov 18, 2024

What color is closest to 194 Sensibilite?

Allyson M on Aug 4, 2024

Beauty Expert: We recommend ROUGE ALLURE LUMINOUS INTENSE LIP COLOUR 196 À DEMI-MOT as a similar shade to 194 Sensibilite.https://www.chanel.com/us/makeup/p/160196/rouge-allure-luminous-intense-lip-colour/

Reply
Inaccurate
Alicia C Staff on Aug 5, 2024

Do you have Rouge allure 96?

Suzanne H on Aug 2, 2024

Beauty Expert: ROUGE ALLURE LUMINOUS INTENSE LIP COLOUR 96- Excentrique has been discontinued.

Reply
Inaccurate
Alicia C Staff on Aug 12, 2024

can I still get Rouge Allure lipstick #93? If not, which is closest color?

carol c on Jul 1, 2024

Beauty Expert: ROUGE ALLURE LUMINOUS INTENSE LIP COLOUR 93 has been discontinued. We suggest ROUGE ALLURE L’EXTRAIT in 844 - ROSE IMPULSIF or 838 - ROSE AUDACIEUX.

Reply
Inaccurate
Alicia C Staff on Jul 1, 2024

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ROUGE ALLURE99 - PIRATE

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