WATCHES AND FINE JEWELRY 5TH AVENUE BOUTIQUE NEW YORK CITY

Opens at 11 AM

In 1921, Gabrielle Chanel launched a boundary-breaking fragrance she called N°5. 5, like her favorite number. 5, like the date she showed her couture collections. 5, like the 5th symbol of the zodiac, Mademoiselle’s astrological sign: Leo.

Over 100 years later, CHANEL writes a new chapter in the legendary story of 5 by choosing 5th Avenue for the House’s first dedicated Watches and Fine Jewelry boutique in the United States.

A lucky number, an eternal code, a symbolic new address.

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AN EMBLEMATIC SETTING

Imagined by renowned architect Peter Marino, the space combines harmonious shades of beige, white, black and gold with clean lines and sumptuous materials. Ornate chandeliers crafted by Goossens, black-lacquer folding screens and gilded decor evoke a contemporary interpretation of Mademoiselle’s intimate world.

EXCLUSIVE ENCOUNTERS

  • THE 55.55 NECKLACE

    CHANEL showcases the centerpiece of the High Jewelry N°5 COLLECTION. A breathtaking necklace set with an extraordinary 55.55-carat diamond.

    Discover

  • THE ETERNAL N°5 NECKLACE

    For the opening of the 5th Avenue boutique, Patrice Leguéreau, Director of the CHANEL Fine Jewelry Creation Studio, has imagined an exclusive high jewelry piece.

    Discover

730 5th Avenue
New York City

Monday to Saturday: 11 AM – 6 PM

Sunday: Noon – 6 PM

212.535.5828

Get directions

Monday to Saturday: 11 AM – 6 PM

Sunday: Noon – 6 PM

Explore the House’s Watches and Fine Jewelry collections during a personalized shopping experience with a CHANEL Sales Advisor.

Place an order online from a selection of pieces and pick up your purchase at the CHANEL 5th Avenue boutique.

Preserve the quality of your Watches and Fine Jewelry creations with assistance from a CHANEL Sales Advisor.

An expert watchmaker is available to offer advice on caring for your timepiece. Some repairs can also be carried out on-site.

Enjoy an exclusive look at the original artwork and bespoke design elements integrated throughout the space.

*Suggested retail price. More information