NOIR ALLURE Mascara

More details

Ref. 190010

$43

2 shades available
  • 10 - NOIR

10 - NOIR

product information

PRODUCT

An innovative formula that transforms lashes for a 4-dimensional result: volume, length, curl and definition. Each stroke immediately intensifies your look. The packaging features the iconic CHANEL click mechanism, turning mascara into an object of desire.

COMPOSITION

Enriched with provitamin B5, NOIR ALLURE Mascara helps fortify and protect lashes. 3 naturally derived waxes, including rice wax and beeswax, deliver volume, length and curl.

Ophthalmologist-tested and suitable for contact lens wearers.

HOW TO APPLY

Coat lashes from roots to tips in a slight zigzagging motion. Prep with LA BASE MASCARA Volume and Care Lash Primer.

To remove eye makeup—even longwearing and waterproof formulas—use DÉMAQUILLANT YEUX INTENSE Gentle Bi-Phase Eye Makeup Remover.

Go back to DESCRIPTION

SIZE

0.21 OZ.

List of Ingredients

AQUA (WATER) | ORYZA SATIVA CERA (ORYZA SATIVA (RICE) BRAN WAX) | CERA ALBA (BEESWAX) | GLYCERYL STEARATE SE | CERA CARNAUBA (COPERNICIA CERIFERA (CARNAUBA) WAX) | POLYBUTENE | SUCROSE STEARATE | CETEARYL ALCOHOL | CELLULOSE | GLYCERIN | HYDROXYETHYLCELLULOSE | PANTHENOL | PHENYLPROPANOL | PROPANEDIOL | CHLORPHENESIN | CAPRYLYL GLYCOL | POLYQUATERNIUM-10 | MALTODEXTRIN | SODIUM BENZOATE | CITRIC ACID | TOCOPHEROL | [+ / - (MAY CONTAIN) | CI 75470 (CARMINE) | CI 77000 (ALUMINUM POWDER) | CI 77007 (ULTRAMARINES) | CI 77163 (BISMUTH OXYCHLORIDE) | CI 77288 (CHROMIUM OXIDE GREENS) | CI 77491, | CI 77492, | CI 77499 (IRON OXIDES) | CI 77510 (FERRIC AMMONIUM FERROCYANIDE) | CI 77510 (FERRIC FERROCYANIDE) | CI 77742 (MANGANESE VIOLET) | CI 77891 (TITANIUM DIOXIDE)] | BS000755A

Please be aware that ingredient lists may change or vary from time to time. To confirm that a CHANEL product is suitable for your personal use, please consult the list of ingredients that is included on our product packaging.

CHANEL 92 200 Neuilly-sur-Seine

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Overall rating3.7

219 total reviews

  • Joanne 03/11/2026
    Rating 5

    Shade : 97 - INDIGO

    Purchase date: 02/17/2026

    Love the formula and color. Not a fan of the spring tube packaging e the packaging .

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  • Elizabeth 03/08/2026
    Rating 4

    Shade : 97 - INDIGO

    Purchase date: 02/23/2026

    Love all the Chanel mascara and had to try this new one but the blue was slightly brighter than I would prefer.

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  • Emily 03/08/2026
    Rating 5

    Shade : 97 - INDIGO

    Purchase date: 02/21/2026

    I have blue eyes and this color makes my eyes POP. I love it and there is no need for a primer to get a long length and full lash!

    Was this review helpful?

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Questions & Answers

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Browse 12 questions Browse 12 questions and 61 answers
Why did you choose this?
CHANEL Store
Best mascara on the market.
Rose Mary O on Jan 14, 2026
Quality and package. It keeps the mascara like new, for a longer time. Elegant presentation
Lucy D on Sep 7, 2025
Best mascara on the market.
Rose Mary O on Jan 14, 2026
It makes my lashes look beautiful - doesn't clump, lengthens and makes them fuller. And it's easy to wash off with soap and water. My lashes quit breaking once I started using this!
Ann T on Sep 19, 2025
Quality and package. It keeps the mascara like new, for a longer time. Elegant presentation
Lucy D on Sep 7, 2025
Really like it
Guest S on Aug 25, 2025
Sensitive eyes
Connie E on Jun 21, 2025
Love the container!
Joan O on Apr 28, 2025
Just the best!
G P on Apr 10, 2025
Loved sample
Guest B on Jan 5, 2025
Trying to new products
Moon K on Jan 4, 2025
There is nothing more perfect than a Chanel black mascara!
MARYELLEN N. on Jan 2, 2025
Specifically requested by my daughter
Guest I on Dec 13, 2024
I’ve heard great reviews
Vanessa V on Nov 10, 2024
Read great reviews about it, I can’t seem to find a mascara that I truly love, hope this is it
Zamiudt C on Sep 29, 2024
Best mascara out there! love everything it! Brush, case and most importantly the formula. ABSOLUTELY PERFECT!!!!
Dee R on Jul 24, 2024
Sample I tried was excellent. Smooth, easy application, long-lasting.
Guest C on Jul 5, 2024
I received a sample of this mascara and loved it.
Marissa I on Jun 24, 2024
I love Chanel products!
Guest A on May 25, 2024
This is my third tube...love this mascara!
Janet D on May 1, 2024
I normally wear extensions but I used this sample between my extension and really loved the look. I have not liked a mascara in years. It's long wear with very little bleeding under eye
Ebony E on Apr 22, 2024
My favorite mascara ever. Lengthens and separates beautifully!
ROBIN S on Feb 16, 2024
I bought it at the request of my daughter
Guest A on Dec 3, 2023
It was recommended by a friend who is very makeup savvy
Guest H on Nov 7, 2023
I used Chanel mascara for years. I like the smooth formula. no flaking. lasting color
Guest H on Oct 28, 2023
Love 💕 this mascara— it’s the best!!
G W P on Oct 18, 2023
My Beautiful wife is a 10 on the Beauty Scale at 74 years old she looks half her age. She takes very good care of herself everyday and that means using quality Beauty products, no trash. Chanel is a quality Beauty product, I should know because I am the luckiest man to have her as my partner and I buy most of her product :-).
William R on Sep 17, 2023
Love the look of the container and the push up effect and it's long lasting
Dahlia C on Aug 11, 2023
Love this mascara. Makes my lashes longer.
Janet D on Jul 28, 2023
I received a sample from Chanel last week when I ordered a lipstick. I loved it.
Sarah D on Jul 15, 2023
Love the look but sad you don’t offer it also in deep blue.
Guest A on Jul 14, 2023
fMy girlfriend got this as a sample and fell in love with it, this is a gift for her.
Casey F on Jun 13, 2023
Love 💕 how this makes my eyelashes look soooo good!
G W P on May 25, 2023
I want to try.
Eun P on May 22, 2023
reorder
Doris O on May 11, 2023
I had a sample and love it!! Your samples are incredible!! Thank you!!!
Carol J on Apr 20, 2023
I regularly purchase quality beauty products for my wife. We have been married 43 years and she is more beautiful than ever so why wouldn't I buy this for her.
William R on Mar 26, 2023
Want the latest trend in mascaras
STEPHANIE S. on Mar 13, 2023
I love Chanel mascara and have been using it for over a decade. I saw that they came out with a new mascara and read great reviews so now I'm trying it myself!
Keesha B on Feb 14, 2023
I have previously tried a sample of this mascara and love it! Each lash defined in a clean and sexy way.
Guest C on Feb 4, 2023
No clumping, easy to use
Barbara G on Jan 13, 2023
I'm hoping this mascara will actually make my lashes fuller, like they used to be.
Lynda K on Dec 18, 2022
Really separates your lashes. Incredibly long wearing.
Jennifer C L on Dec 13, 2022
I got a sample with my order. I loved it. It lengthens with no clumping giving a natural look. The La Base primer sample I received also makes a big difference in the look.. I would not have bought these items if I hadn't tried the samples.
Karen H on Dec 11, 2022
Chanel mascara is the best I’ve used.
Heidi J on Nov 28, 2022
this the only mascara i have ever found that makes lush and curly absolutely love it
Guest O on Nov 25, 2022
I received a sample and was amazed at how great my lashes looked. They looked longer and fuller
Rachel A on Nov 24, 2022
As a gift
Andrea P on Nov 15, 2022
The most luxurious mascara on the market. Makes my lashes come alive.
Mindy I on Nov 5, 2022
Received the trial size and fell in love
Guest G on Oct 31, 2022
Because i love every product from Chanel is authentic, full of perfection, detail and love 😍 make every woman to look like a 👑
Margie A on Oct 30, 2022
Sounds new and sublime. Chanel excellence!
Teressa E on Oct 30, 2022
It makes my lashes look beautiful - doesn't clump, lengthens and makes them fuller. And it's easy to wash off with soap and water. My lashes quit breaking once I started using this!
Ann T on Sep 19, 2025
Really like it
Guest S on Aug 25, 2025
When will it be available?
RITA S on Jan 5, 2026
BEST ANSWER: We have not been provided with a timeframe of when NOIR ALLURE|10 - NOIR is expected to be replenished. To stay informed, we invite you to sign up for the CHANEL newsletter for all product related updates.
is this mascara waterproof?
Ani L on Jan 31, 2025
BEST ANSWER: The NOIR ALLURE MASCARA in shade 10 NOIR is not a waterproof mascara option. We recommend exploring the LE VOLUME DE CHANEL WATERPROOF MASCARA or the INIMITABLE WATERPROOF MASCARA which can be viewed on chanel.com by visiting the below links.

https://www.chanel.com/us/makeup/p/194210/le-volume-de-chanel-waterproof-mascara/
https://www.chanel.com/us/makeup/p/192410/inimitable-waterproof-volume-length-curl-separation/
What does the colour look like on the lash?
J K on Jan 10, 2025
BEST ANSWER: The NOIR ALLURE MASCARA in shade 10 NOIR is a black color.
IS NOIR ALLURE 10 - NOIR black?
Mari O on Nov 12, 2024
BEST ANSWER: NOIR ALLURE MASCARA 10 NOIR is a black mascara.
Go back to Q&A

ELEGANT PRESENTATION

CHANEL presents each purchase in signature keepsake packaging.

SPECIAL SAMPLES

Receive two complimentary samples with every fragrance, makeup and skincare purchase on chanel.com. Choose from a section at checkout.

COMPLIMENTARY DELIVERY

Enjoy complimentary standard shipping with every order.

COMPLIMENTARY RETURNS

You can return all or part of your online order within 17 calendar days of the shipping date. For Click & Collect orders, returns are accepted within 14 calendar days of the pickup date.

Purchases made between Sunday, 11/24/2024- Wednesday, 12/25/2024 may be accommodated for returns up to Saturday, 1/11/2025.

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NOIR ALLURE

10 - NOIR

$43