ROUGE ALLURE VELVET
An ultra-comfortable texture and concentrated pigments enhance lips with a luminous-matte finish. A soft formula delivers an instant feeling of hydration and suppleness. Assert your allure in every possible way with 20 intense shades.
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ROUGE VIE
Anna Ewers wears shade 58 Rouge Vie.
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INTEMPORELLE
Mona Tougaard wears shade 60 Intemporelle.
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ÉTERNELLE
Bomi Youn wears shade 64 Éternelle.
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MYSTÉRIEUSE
Anok Yai wears shade 72 Mystérieuse.
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APPLYING ROUGE ALLURE
VELVET
A unique click. Single-stroke application. Inimitable allure.


THE COLOURS OF ALLURE
56 Rouge Charnel, 57 Rouge Feu, 58 Rouge Vie… Discover 20 shades of ROUGE ALLURE VELVET, including 14 new ones, with ultra-fine, highly concentrated pigments.
THE COLOURS OF ALLURE
56 Rouge Charnel, 57 Rouge Feu, 58 Rouge Vie… Discover 20 shades of ROUGE ALLURE VELVET, including 14 new ones, with ultra-fine, highly concentrated pigments.