BEIGE GOLD
The signature gold color of CHANEL
Introduction
BEIGE GOLD is not just a color. Above all, it is a creation inspired by a vision, that of Gabrielle Chanel for whom beige is a refuge: “I take refuge in beige because it’s natural. Not colored.”
The result of an alchemy between an idea and an 18-karat gold alloy, an expression of her imagination. To design a watch or a jewelry creation in BEIGE GOLD is to give it a distinctive radiance. The fulgurant power of a signature.
* DELAY Claude, Chanel solitaire, Paris, ed. Gallimard, 1983.
BEIGE GOLD is an idea
In 2015, gold and beige were merged together to transform into a new emblematic material: 18-karat BEIGE GOLD.
The emergence of this color, imagined by the CHANEL Watch and Fine Jewelry Creation Studios, expresses a singular design vision: the idea, above all. An embrace between material and spirit, which alone can give birth to a style. The vibrant reflection of gold is tempered by the naturalness of beige.
Each BEIGE GOLD piece conveys an emotion. The shimmer of the wet sand of Normandy beaches, the velvety feel of suede in which Gabrielle Chanel liked to take refuge.
Choosing BEIGE GOLD means wearing more than just a precious metal. It means donning the color of a truly CHANEL creation.
BEIGE GOLD is a style
BEIGE GOLD was created to make each piece a statement and is used in both watches and fine jewelry creations. This color of gold was first used on the bezel of the J12-365 watch and is meanwhile used in other collections, such as the BOY·FRIEND line.
The COCO CRUSH quilting motif etched into BEIGE GOLD has elevated this collection to the status of an icon. More recently, the most famous number of CHANEL has donned this gold color for collection N°5.
Beige is a signature color
Gabrielle Chanel has always drawn her inspiration from her surroundings, especially from nature. Her fascination with beige started with the wet sand on the beaches of Deauville, France.
She sprinkles this color—natural, universal, warm—wherever she can. On the facade of Bel Respiro, in the furniture of Villa La Pausa, in the upholstery of the suede sofas in her apartment or as floor covering at 31 rue Cambon.
“Beige is the color of wet sand when the sea recedes.”
Gabrielle Chanel
The color is also present in nearly 150 creations. The first pieces in jersey from 1913, tweed because of how it flatters the complexion, the two-tone shoe, which elongates the leg by blending in with the color of skin. Beige was later expanded to cosmetics. The shade lends its name to one of the LES EXCLUSIFS DE CHANEL fragrances as well as the LES BEIGES makeup collection. Omnipresent, this color finds expression in all activities of the House, inspiring the idea of this new color of gold.
BEIGE GOLD is a creation
BEIGE GOLD is initially the expression of a creative gesture, distinguished by the subtle balance of its nuances.
Hundreds of samples were developed to perfect its radiance. Composed of 750 thousandths of fine gold, this exclusive 18-karat gold alloy stands apart for its sophistication and uncompromising quality.
