Crossing the street, meeting someone's gaze, changing the course of your destiny. Each is a story of encounters. A story of decisive seconds for a woman who's in touch with her life. Featuring the Caliber 12.1, a self-winding movement manufactured exclusively for CHANEL, the J12 is made for encounters such as these. The companion for every second.

  • Margot Robbie

    “I think I make the biggest life decisions in a split second.”

    Margot Robbie rose to fame in 2013 with her appearance in Martin Scorsese’s The Wolf of Wall Street. Since then, she has played many lead roles alongside the biggest names in cinema. Her remarkable performances have earned her nominations for the most prestigious awards. In 2014, she launched her own production company, through which she notably produced the film I, Tonya.\u000d\u000aShe became a CHANEL ambassador in 2018 and later the face of the GABRIELLE CHANEL fragrance.

  • Keira Knightley

    “Right now, I am definitely living in the moment.”

    Keira started her career at 16, playing Sabé in Star Wars: The Phantom Menace, which she followed with a series of strong female roles. Chosen by CHANEL to represent COCO MADEMOISELLE fragrance, she then became the face of ROUGE COCO and CHANEL Fine Jewelry.

  • Lily-Rose Depp

    “My life changed the second my little brother was born.”

    Lily-Rose made her silver-screen debut at 15. A year later, she appeared with her mother at the Métiers d’Art runway show in New York. This symbolic moment began her story with CHANEL, and she became the muse for N°5 L'EAU.

  • Ali Mcgraw

    “I suppose the decisive second in my career was when I was asked to do an ad for CHANEL N°5.”

    Ali was only 22 when she was working as photographer Melvin Sokolsky's assistant and crossed paths with Gabrielle Chanel. In 1965, she found herself on the other side of the camera, posing and becoming the muse for N°5. The ad launched her acting career.

  • Vanessa Paradis

    “A decisive second is when you fall in love.”

    Vanessa began her music career at 14 with her 1987 chart-topping song, “Joe le Taxi.“ After being chosen as the muse for COCO fragrance and filmed by Jean-Paul Goude in 1991, she developed a close and loyal bond with CHANEL.

  • Naomi Campbell

    “Every action that I've committed myself to is a decisive second.”

    Naomi was the first black fashion model to grace the cover of French Vogue, and has since appeared in numerous photoshoots with world-famous photographers and walked countless runways for CHANEL, where she is considered a legend.

  • Liu Wen

    “The decisive moment for me was in the Fall of 2005. I decided to buy a one-way train ticket from my hometown Yongzhou to Beijing. And I started my modeling career.”

    Liu dreamed of being a model. She decided to try her luck in Beijing, becoming the first Asian top model to make it in the fashion world and land the cover of American Vogue. She was discovered by CHANEL and is an ambassador of the House.


Stop for one second to discover the J12. A watchmaking icon, the timepiece features the Caliber 12.1, a self-winding movement manufactured exclusively for CHANEL.

Explore the J12 in boutiques

Discover the iconic watch at your nearest boutique.