Crossing the street, meeting someone's gaze, changing the course of your destiny. Each is a story of encounters. A story of decisive seconds for a woman who's in touch with her life. Featuring the Caliber 12.1, a new self-winding movement manufactured exclusively for CHANEL, the new J12 is made for encounters such as these. The companion for every second.
"Right now, I am definitely living in the moment."
Keira started her career at 16, playing Sabé in Star Wars: The Phantom Menace, which she followed with a series of strong female roles. Chosen by CHANEL to represent COCO MADEMOISELLE fragrance, she then became the face of ROUGE COCO and CHANEL Fine Jewelry.
"My life changed the second my little brother was born."
Lily-Rose made her silver-screen debut at 15. A year later, she appeared with her mother at the Métiers d’Arts runway show in New York. This symbolic moment began her story with CHANEL, and she became the muse for N°5 L'EAU.
"I suppose the decisive second in my career was when I was asked to do an ad for CHANEL N°5."
Ali was only 22 when she was working as photographer Melvin Sokolsky's assistant and crossed paths with Gabrielle Chanel. In 1965, she found herself on the other side of the camera, posing and becoming the muse for N°5. The ad launched her acting career.
"A decisive second is when you fall in love."
Vanessa began her music career at 14 with her 1987 chart-topping song, “Joe le Taxi.“ After being chosen as the muse for COCO fragrance and filmed by Jean-Paul Goude in 1991, she developed a close and loyal bond with CHANEL.
"Every action that I've committed myself to is a decisive second."
Naomi was the first black fashion model to grace the cover of French Vogue, and has since appeared in numerous photoshoots with world-famous photographers and walked countless runways for CHANEL, where she is considered a legend.
"The second you make a decision and jump in the cold water."
Claudia’s life changed overnight when she was discovered in a nightclub in 1987. As a CHANEL fashion ambassador, as well as the muse for CRISTALLE fragrance and CHANEL Horlogerie, she was regularly photographed by Karl Lagerfeld and has had a long relationship with the House.
"The very moment this child was born, I had the answer."
A French film legend, Carole's career runs the gamut of the silver screen. Winning Best Actress in 1990, she was the first film star to become a CHANEL fragrance muse. She was the face of N°5 for 10 years and has strong ties to the House.
"The decisive moment for me was in the Fall of 2005. I decided to buy a one-way train ticket from my hometown Yongzhou to Beijing. And I started my modeling career."
Liu dreamed of being a model. She decided to try her luck in Beijing, becoming the first Asian top model to make it in the fashion world and land the cover of American Vogue. She was discovered by CHANEL and is an ambassador of the House.
"The first transgressions were the things that were the most decisive for me. When I started my professional career, they wanted me to have surgery because they thought I had a voice that did not correspond at all to my body, and I said no."
Discovered by Claude Chabrol, Anna played Coco Chanel in the 2009 film Coco Chanel & Igor Stravinsky. First photographed by Karl Lagerfeld at 22, she became a CHANEL ambassador in 2002 and still works with the House.
"When I was seventeen years old, I participated in a singing contest. I won the competition. That's was how I started my career."
William's solo career began in 2008 when he won the Most Popular New Male Artist award at the Jade Solid Gold Best Ten Music Awards Presentation in Hong Kong. His positive, youthful and dynamic image helped him land the role as ambassador of the CHANEL China Watch in 2017.
THE NEW J12
Stop for one second to discover the new J12. A watchmaking icon, the timepiece features the Caliber 12.1, a new self-winding movement manufactured exclusively for CHANEL.