31 LE ROUGE.
The most singular lipstick from the House, inspired by an iconic address: 31 rue Cambon , the birthplace of CHANEL creation.
12 SHADES INSPIRED BY GABRIELLE CHANEL’S CREATIONS, THE ATELIERS, AND THE ICONIC ADRESS. Finely micronized pigments combine with sheer mother-of-pearl to deliver intense, purely radiant colour.
An intense,
luminous,
longwearing,
satin finish.
A fine,
silky,
delicately scented,
glide-on formula.
Formulated with Gardenia Oil, a CHANEL-exclusive ingredient*, 31 LE ROUGE is more than a lip colour—it’s lip care.
*Patent pending in Europe, the United States, South Korea, China and Japan
THE FIRST CHANEL LIPSTICK HOUSED IN FACETED SQUARE GLASS CASE.
product information
PRODUCT
A mesmerizing refillable satin lipstick housed in a faceted square glass case inspired by the mirrors that line the legendary Art Deco staircase in Gabrielle Chanel’s Paris apartment at 31 rue Cambon. 31 LE ROUGE unlocks a fusion of sophistication, technical mastery and design fluidity with an intimate, aesthetic experience.
Each hue is a vibrant reflection of Mademoiselle’s memories, the expertise demonstrated by the ateliers and the creativity and vitality integral to the iconic address. These colours were created to reveal, to embellish, to state the obvious; they were made for singularity rather than subtlety.
COMPOSITION
Composed of 75% naturally derived ingredients, 31 LE ROUGE is an innovation in makeup. The longwearing formula is enriched with Gardenia Oil—a CHANEL-exclusive ingredient*—from Gaujacq, France, and maracuja oil, both of which provide skincare benefits for better-looking lips day after day. Finely micronized pigments combine with sheer mother-of-pearl to deliver intense, purely radiant colour.
After 1 month of use, lips are 70%** more moisturized, 44%*** smoother and 14%*** more defined, plus appear 55%*** firmer.
HOW TO APPLY
Start at the center of lips, drawing an “X” shape from the top lip toward the bottom lip. Then, extend out toward the corners.
To refill, remove the current shade and insert a new one into the base of the case. Refills cannot be used without a case and are compatible exclusively with 31 LE ROUGE.
31 LE ROUGE comes with a quilted black sleeve designed to protect the glass case. Always place the product in the sleeve when not in use to keep it beautifully polished.
*Patent pending in Europe, the United States, South Korea, China and Japan
**Instrumental evaluation of 20 women by corneometry on bare lips after 4 weeks of use
***Clinical evaluation of 26 women on bare lips after 4 weeks of use
SIZE
0.11 OZ.
List of Ingredients
PENTAERYTHRITYL ADIPATE/CAPRATE/CAPRYLATE/HEPTANOATE | CAPRYLIC/CAPRIC TRIGLYCERIDE | LIMNANTHES ALBA (MEADOWFOAM) SEED OIL | SQUALANE | ETHYL OLEATE | BIS-BEHENYL/ISOSTEARYL/PHYTOSTERYL DIMER DILINOLEYL DIMER DILINOLEATE | SYNTHETIC WAX | POLYGLYCERYL-2 ISOSTEARATE/DIMER DILINOLEATE COPOLYMER | HELIANTHUS ANNUUS CERA SEED (HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX) | CANDELILLA CERA (EUPHORBIA CERIFERA (CANDELILLA) WAX) | CELLULOSE | LAUROYL LYSINE | CERA CARNAUBA (COPERNICIA CERIFERA (CARNAUBA) WAX) | STEARALKONIUM HECTORITE | PASSIFLORA EDULIS SEED OIL | SYNTHETIC FLUORPHLOGOPITE | GARDENIA FLORIDA FLOWER EXTRACT | ETHYL LINOLEATE | ETHYL PALMITATE | PROPYLENE CARBONATE | DIMETHICONE | ETHYL STEARATE | PARFUM (FRAGRANCE) | TOCOPHEROL | ALUMINUM HYDROXIDE | [+ / - (MAY CONTAIN) | CI 15850 (RED 6) | CI 15850 (RED 7 LAKE) | CI 15985 (YELLOW 6 LAKE) | CI 17200 (RED 33 LAKE) | CI 19140 (YELLOW 5 LAKE) | CI 42090 (BLUE 1 LAKE) | CI 45380 (RED 22 LAKE) | CI 45410 (RED 28 LAKE) | CI 77163 (BISMUTH OXYCHLORIDE) | CI 77491, | CI 77492, | CI 77499 (IRON OXIDES) | CI 77742 (MANGANESE VIOLET) | CI 77891 (TITANIUM DIOXIDE)] | BS001029A
Please be aware that ingredient lists may change or vary from time to time. To confirm that a CHANEL product is suitable for your personal use, please consult the list of ingredients that is included on our product packaging.
CHANEL 92 200 Neuilly-sur-Seine
Questions & Answers

ELEGANT PRESENTATION
CHANEL presents each purchase in signature keepsake packaging.
SPECIAL SAMPLES
Receive two complimentary samples with every fragrance, makeup and skincare purchase on chanel.com. Choose from a section at checkout.
COMPLIMENTARY DELIVERY
Enjoy complimentary standard shipping with every order.
COMPLIMENTARY RETURNS
You can return all or part of your online order within 17 calendar days of the shipping date. For Click & Collect orders, returns are accepted within 14 calendar days of the pickup date.
Purchases made between Sunday, 11/24/2024- Wednesday, 12/25/2024 may be accommodated for returns up to Saturday, 1/11/2025.
THE TECHNIQUE
LE RENDEZ-VOUS DU 31
CHANEL TRY ON
THE VIRTUAL MAKEOVER
31 LE ROUGE



This case is stunning. Wonderfully weighted and sleek. A great collectors piece. I am crossing my fingers for some special case colors in the future so I can collect them. The Satin lipstick is creamy and comfortable on the lips.