31 LE ROUGE.
The most singular lipstick from the House, inspired by an iconic address: 31 rue Cambon , the birthplace of CHANEL creation.

12 SHADES INSPIRED BY GABRIELLE CHANEL’S CREATIONS, THE ATELIERS, AND THE ICONIC ADRESS. Finely micronized pigments combine with sheer mother-of-pearl to deliver intense, purely radiant colour.

An intense,
luminous,
longwearing,
satin finish.

A fine,

silky,

delicately scented,

glide-on formula.

Formulated with Gardenia Oil, a CHANEL-exclusive ingredient*, 31 LE ROUGE is more than a lip colour—it’s lip care.

*Patent pending in Europe, the United States, South Korea, China and Japan

THE FIRST CHANEL LIPSTICK HOUSED IN FACETED SQUARE GLASS CASE.

product information

PRODUCT

A mesmerizing refillable satin lipstick housed in a faceted square glass case inspired by the mirrors that line the legendary Art Deco staircase in Gabrielle Chanel’s Paris apartment at 31 rue Cambon. 31 LE ROUGE unlocks a fusion of sophistication, technical mastery and design fluidity with an intimate, aesthetic experience.

Each hue is a vibrant reflection of Mademoiselle’s memories, the expertise demonstrated by the ateliers and the creativity and vitality integral to the iconic address. These colours were created to reveal, to embellish, to state the obvious; they were made for singularity rather than subtlety.

COMPOSITION

Composed of 75% naturally derived ingredients, 31 LE ROUGE is an innovation in makeup. The longwearing formula is enriched with Gardenia Oil—a CHANEL-exclusive ingredient*—from Gaujacq, France, and maracuja oil, both of which provide skincare benefits for better-looking lips day after day. Finely micronized pigments combine with sheer mother-of-pearl to deliver intense, purely radiant colour.

After 1 month of use, lips are 70%** more moisturized, 44%*** smoother and 14%*** more defined, plus appear 55%*** firmer.

HOW TO APPLY

Start at the center of lips, drawing an “X” shape from the top lip toward the bottom lip. Then, extend out toward the corners.

To refill, remove the current shade and insert a new one into the base of the case. Refills cannot be used without a case and are compatible exclusively with 31 LE ROUGE.

31 LE ROUGE comes with a quilted black sleeve designed to protect the glass case. Always place the product in the sleeve when not in use to keep it beautifully polished.

*Patent pending in Europe, the United States, South Korea, China and Japan
**Instrumental evaluation of 20 women by corneometry on bare lips after 4 weeks of use
***Clinical evaluation of 26 women on bare lips after 4 weeks of use

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SIZE

0.11 OZ.

List of Ingredients

PENTAERYTHRITYL ADIPATE/CAPRATE/CAPRYLATE/HEPTANOATE | CAPRYLIC/CAPRIC TRIGLYCERIDE | LIMNANTHES ALBA (MEADOWFOAM) SEED OIL | SQUALANE | ETHYL OLEATE | BIS-BEHENYL/ISOSTEARYL/PHYTOSTERYL DIMER DILINOLEYL DIMER DILINOLEATE | SYNTHETIC WAX | POLYGLYCERYL-2 ISOSTEARATE/DIMER DILINOLEATE COPOLYMER | HELIANTHUS ANNUUS CERA SEED (HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX) | CANDELILLA CERA (EUPHORBIA CERIFERA (CANDELILLA) WAX) | CELLULOSE | LAUROYL LYSINE | CERA CARNAUBA (COPERNICIA CERIFERA (CARNAUBA) WAX) | STEARALKONIUM HECTORITE | PASSIFLORA EDULIS SEED OIL | SYNTHETIC FLUORPHLOGOPITE | GARDENIA FLORIDA FLOWER EXTRACT | ETHYL LINOLEATE | ETHYL PALMITATE | PROPYLENE CARBONATE | DIMETHICONE | ETHYL STEARATE | PARFUM (FRAGRANCE) | TOCOPHEROL | ALUMINUM HYDROXIDE | [+ / - (MAY CONTAIN) | CI 15850 (RED 6) | CI 15850 (RED 7 LAKE) | CI 15985 (YELLOW 6 LAKE) | CI 17200 (RED 33 LAKE) | CI 19140 (YELLOW 5 LAKE) | CI 42090 (BLUE 1 LAKE) | CI 45380 (RED 22 LAKE) | CI 45410 (RED 28 LAKE) | CI 77163 (BISMUTH OXYCHLORIDE) | CI 77491, | CI 77492, | CI 77499 (IRON OXIDES) | CI 77742 (MANGANESE VIOLET) | CI 77891 (TITANIUM DIOXIDE)] | BS001029A

Please be aware that ingredient lists may change or vary from time to time. To confirm that a CHANEL product is suitable for your personal use, please consult the list of ingredients that is included on our product packaging.

CHANEL 92 200 Neuilly-sur-Seine

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Overall rating4.6

55 total reviews

  • S 01/17/2026
    Rating 5

    Shade : 11 - ROUGE TISSÉ

    Purchase date: 01/05/2026

    This case is stunning. Wonderfully weighted and sleek. A great collectors piece. I am crossing my fingers for some special case colors in the future so I can collect them. The Satin lipstick is creamy and comfortable on the lips.

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  • Elena 01/16/2026
    Rating 4

    Shade : 1 - ROUGE BEIGE

    Purchase date: 12/26/2025

    Nice product, but does not last for too long.

    Was this review helpful?

  • Jeanne 12/02/2025
    Rating 5

    Shade : 7 - ROUGE BRODÉ

    Purchase date: 11/12/2025

    This is truly special and worth every centime. The iconic glass tube is beautifully made, and the lipstick quality is Chanel's best. So happy that there was a light pink hue! You'll be delighted if you treat yourself to this charming lipstick.

    Was this review helpful?

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Questions & Answers

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ELEGANT PRESENTATION

CHANEL presents each purchase in signature keepsake packaging.

SPECIAL SAMPLES

Receive two complimentary samples with every fragrance, makeup and skincare purchase on chanel.com. Choose from a section at checkout.

COMPLIMENTARY DELIVERY

Enjoy complimentary standard shipping with every order.

COMPLIMENTARY RETURNS

You can return all or part of your online order within 17 calendar days of the shipping date. For Click & Collect orders, returns are accepted within 14 calendar days of the pickup date.

Purchases made between Sunday, 11/24/2024- Wednesday, 12/25/2024 may be accommodated for returns up to Saturday, 1/11/2025.

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THE TECHNIQUE

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31 LE ROUGE