31 LE ROUGE.
The most singular lipstick from the House, inspired by an iconic address: 31 rue Cambon , the birthplace of CHANEL creation.

12 SHADES INSPIRED BY GABRIELLE CHANEL'S CREATIONS, THE ATELIERS AND THE ICONIC ADDRESS.Finely micronized pigments combine with sheer mother-of-pearl to deliver intense, purely radiant colour.

An intense,
luminous,
longwearing,
satin finish.

A fine,

silky,

delicately scented,

glide-on formula.

Formulated with Gardenia Oil, a CHANEL-exclusive ingredient*, 31 LE ROUGE is more than a lip colour—it’s lip care.

*Patent pending in Europe, the United States, South Korea, China and Japan

THE FIRST CHANEL LIPSTICK HOUSED IN FACETED SQUARE GLASS CASE.

Inspired by the mirrors that line the legendary Art Deco staircase in Gabrielle Chanel's Paris apartment at 31 rue Cambon, the faceted square glass case of 31 LE ROUGE is the most irresistible packaging in the history of CHANEL lipstick.

A strong yet elegantly delicate glass case.

Interchangeable refills to explore every hue.

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31 LE ROUGE L'esprit Cambon

LE RENDEZ-VOUS DU 31

LE RENDEZ-VOUS DU 31

Discover the shades of 31 LE ROUGE and find the one that best suits you during a complimentary 15-minute bespoke experience.

31 LE ROUGE. The most singular lipstick from the House, inspired by an iconic address: 31 rue Cambon, the birthplace of CHANEL creation.

31 LE ROUGE
The spirit of Cambon

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product information

DESCRIPTION

PRODUCT DESCRIPTION

PRODUCT

A mesmerizing refillable satin lipstick housed in a faceted square glass case inspired by the mirrors that line the legendary Art Deco staircase in Gabrielle Chanel’s Paris apartment at 31 rue Cambon. 31 LE ROUGE unlocks a fusion of sophistication, technical mastery and design fluidity with an intimate, aesthetic experience.

Each hue is a vibrant reflection of Mademoiselle’s memories, the expertise demonstrated by the ateliers and the creativity and vitality integral to the iconic address. These colours were created to reveal, to embellish, to state the obvious; they were made for singularity rather than subtlety.

COMPOSITION

Composed of 75% naturally derived ingredients, 31 LE ROUGE is an innovation in makeup. The longwearing formula is enriched with Gardenia Oil—a CHANEL-exclusive ingredient*—from Gaujacq, France, and maracuja oil, both of which provide skincare benefits for better-looking lips day after day. Finely micronized pigments combine with sheer mother-of-pearl to deliver intense, purely radiant colour.

After 1 month of use, lips are 70%** more moisturized, 44%*** smoother and 14%*** more defined, plus appear 55%*** firmer.

HOW TO APPLY

Start at the center of lips, drawing an “X” shape from the top lip toward the bottom lip. Then, extend out toward the corners.

To refill, remove the current shade and insert a new one into the base of the case. Refills cannot be used without a case and are compatible exclusively with 31 LE ROUGE.

31 LE ROUGE comes with a quilted black sleeve designed to protect the glass case. Always place the product in the sleeve when not in use to keep it beautifully polished.

*Patent pending in Europe, the United States, South Korea, China and Japan
**Instrumental evaluation of 20 women by corneometry on bare lips after 4 weeks of use
***Clinical evaluation of 26 women on bare lips after 4 weeks of use

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MORE DETAILS

More information

SIZE

0.11 OZ.

List of Ingredients

Ingredient listing | PENTAERYTHRITYL ADIPATE/CAPRATE/CAPRYLATE/HEPTANOATE | CAPRYLIC/CAPRIC TRIGLYCERIDE | LIMNANTHES ALBA (MEADOWFOAM) SEED OIL | SQUALANE | ETHYL OLEATE | BIS-BEHENYL/ISOSTEARYL/PHYTOSTERYL DIMER DILINOLEYL DIMER DILINOLEATE | SYNTHETIC WAX | POLYGLYCERYL-2 ISOSTEARATE/DIMER DILINOLEATE COPOLYMER | HELIANTHUS ANNUUS CERA SEED (HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX) | CANDELILLA CERA (EUPHORBIA CERIFERA (CANDELILLA) WAX) | LAUROYL LYSINE | CELLULOSE | CERA CARNAUBA (COPERNICIA CERIFERA (CARNAUBA) WAX) | STEARALKONIUM HECTORITE | SYNTHETIC FLUORPHLOGOPITE | PASSIFLORA EDULIS SEED OIL | GARDENIA FLORIDA FLOWER EXTRACT | ETHYL LINOLEATE | ETHYL PALMITATE | PROPYLENE CARBONATE | ETHYL STEARATE | PARFUM (FRAGRANCE) | ALUMINUM HYDROXIDE | TOCOPHEROL | DIMETHICONE | [+ / - (MAY CONTAIN) | CI 12085 (RED 36) | CI 15850 (RED 6) | CI 15850 (RED 7 LAKE) | CI 15985 (YELLOW 6 LAKE) | CI 17200 (RED 33 LAKE) | CI 19140 (YELLOW 5 LAKE) | CI 42090 (BLUE 1 LAKE) | CI 45380 (RED 22 LAKE) | CI 45410 (RED 28 LAKE) | CI 73360 (RED 30 LAKE) | CI 77163 (BISMUTH OXYCHLORIDE) | CI 77491, | CI 77492, | CI 77499 (IRON OXIDES) | CI 77742 (MANGANESE VIOLET) | CI 77891 (TITANIUM DIOXIDE) | MICA] | BS000142A

Please be aware that ingredient lists may change or vary from time to time. To confirm that a CHANEL product is suitable for your personal use, please consult the list of ingredients that is included on our product packaging.

CHANEL 92 200 Neuilly-sur-Seine

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Reviews

4.6/5

Overall rating4.6

32 total reviews

  • Kaaren 05/13/2024
    5
    Rating 5

    1 - ROUGE BEIGE

    Purchase date: 04/24/2024

    Texture and color are fantastic. Pricy, but worth it!

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  • Isy 05/06/2024
    5
    Rating 5

    3 - ROUGE ROMAN

    Purchase date: 04/06/2024

    The glass case, the formula, both are of superior quality. This lipstick will be with me forever. I intend to buy a few more. I love it so much.

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  • Chanel client 04/08/2024
    5
    Rating 5

    5 - ROUGE PREMIER

    Purchase date: 03/28/2024

    I have purchased one "accidentally" without checking the price when I went on a trip to Palm Beach, FL. When I saw the price at the register, I was hesitant but decided to keep it as a special gift to myself. It has become my very favorite lipstick of my life. How it smells, feels, color and everything. So, I ordered another online so that I have one for home and one for my purse. Absolutely love this lipstick!

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Q&A

Questions & Answers

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Browse 2 questions Browse 2 questions and 2 answers
Can you guys please provide shade descriptions?
Muriel Q on Aug 31, 2023
BEST ANSWER: Thank you for your inquiry. Rouge Fétiche is a crisp crimson. Like the ribbons Mademoiselle wore for good luck when showing her Collections.
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Online Services

ELEGANT PRESENTATION

CHANEL presents each purchase in signature keepsake packaging.

SPECIAL SAMPLES

Receive two complimentary samples with every fragrance, makeup and skincare purchase on chanel.com. Choose from a section at checkout.

COMPLIMENTARY DELIVERY

Enjoy complimentary standard shipping with every order.

COMPLIMENTARY RETURNS

CHANEL offers complimentary returns on all or part of your order within 14 calendar days* from the date of receipt.

*Purchase made between November 25 and December 25 2023 may be returned through January 8, 2024

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31 LE ROUGE