ROUGE ALLURE VELVET Luminous Matte Lip Colour

More details

Ref. 162770

$53

20 shades available
  • 77 - AFFRANCHIE

77 - AFFRANCHIE

product information

PRODUCT

A comfortable lip color that wears like a second skin and enhances lips with concentrated pigments. The lightweight formula instantly makes lips feel hydrated and supple. Housed in the iconic black and golden click case and available in a range of modern and sophisticated shades.

COMPOSITION

ROUGE ALLURE VELVET reveals the secret to luminous-matte lipstick.

Fine, highly concentrated pigments create an even, intense and long-lasting makeup look.

Soft-focus microspheres combined with ultra-fine pearly particles ensure a finish that is matte yet luminous.

A blend of shea butter and a jojoba oil derivative helps moisturize lips and leaves them smoother.

HOW TO APPLY

Apply directly to lips, from the center outward. For a defined look, use LE CRAYON LÈVRES Longwear Lip Pencil, then apply ROUGE ALLURE VELVET Luminous Matte Lip Colour with the brush from the lip pencil.

Go back to DESCRIPTION

SIZE

0.12 OZ.

List of Ingredients

Please be aware that ingredient lists may change or vary from time to time. To confirm that a CHANEL product is suitable for your personal use, please consult the list of ingredients that is included on our product packaging.

CHANEL 92 200 Neuilly-sur-Seine

Go back to MORE DETAILS

Overall rating4.4

212 total reviews

  • Chanel client 05/30/2026
    Rating 2

    Shade : 56 - ROUGE CHARNEL

    Purchase date: 05/11/2026

    Tip was mushed when in received color not truly that special. I should have returned it. I expected way more for 60 bucks

    Was this review helpful?

  • Chanel client 05/26/2026
    Rating 5

    Shade : 76 - VERSATILE

    Purchase date: 05/07/2026

    love the color and all chanel products, goes with all hair colors, skin and love it. Being blonde shows it al.

    Was this review helpful?

  • ma fe 05/23/2026
    Rating 5

    Shade : 76 - VERSATILE

    Purchase date: 05/03/2026

    LOVE IT!!!

    Was this review helpful?

Go back to Reviews

Questions & Answers

Start typing your question and we'll check if it was already asked and answered. Guidelines and Terms of Use
Browse 47 questions Browse 47 questions and 51 answers
Why did you choose this?
CHANEL Store
“CHANEL” Is Not Just Everything; It’s The Only Thing! [NAME] 💋
Guest N on Jan 24, 2026
Because I can't find Rouge Coco --has it been discontinued?
Guest T on Nov 8, 2025
“CHANEL” Is Not Just Everything; It’s The Only Thing! [NAME] 💋
Guest N on Jan 24, 2026
Appears to be the right color for me
Guest E on Nov 15, 2025
Because I can't find Rouge Coco --has it been discontinued?
Guest T on Nov 8, 2025
I love the Rouge Allure Velvet Luminous Marte lipsticks so couldn’t wait to try this new limited edition 77 Affranchie color.
Savannah C on Oct 16, 2025
Rosewood is always a good color choice.
Carole A on Jul 11, 2025
Appears to be the right color for me
Guest E on Nov 15, 2025
I love the Rouge Allure Velvet Luminous Marte lipsticks so couldn’t wait to try this new limited edition 77 Affranchie color.
Savannah C on Oct 16, 2025
I have One of your lipsticks 459 luminesce .. which shade is closest?
MaryAnn F on Aug 23, 2025
BEST ANSWER: ROUGE ALLURE VELVET LES PERLES 459 Luminesce is a soft, luminous pink with a refined, subtle radiance—unfortunately, it was a limited edition and is no longer widely available. If you’re searching for the closest shade, we would recommend the ROUGE ALLURE VELVET 62 Libre. This shade offers a similar gentle, elegant pink with a luminous matte finish—very close in tone and depth to 459 Luminesce, making it an excellent alternative for everyday wear. To discover this Lip Colour, please visit the link below.
https://www.chanel.com/us/makeup/p/162620/rouge-allure-velvet-luminous-matte-lip-colour/
Go back to Q&A

ELEGANT PRESENTATION

CHANEL presents each purchase in signature keepsake packaging.

SPECIAL SAMPLES

Receive two complimentary samples with every fragrance, makeup and skincare purchase on chanel.com. Choose from a section at checkout.

COMPLIMENTARY DELIVERY

Enjoy complimentary standard shipping with every order.

COMPLIMENTARY RETURNS

You can return all or part of your online order within 17 calendar days of the shipping date. For Click & Collect orders, returns are accepted within 14 calendar days of the pickup date.

Purchases made between Sunday, 11/24/2024- Wednesday, 12/25/2024 may be accommodated for returns up to Saturday, 1/11/2025.

Go back to Online Services

ROUGE ALLURE VELVET

77 - AFFRANCHIE

$53