ROUGE ALLURE Luminous Intense Lip Colour

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Ref. 160990

$53

11 shades available
  • 99 - PIRATE

99 - PIRATE

product information

PRODUCT

An intense, longwearing lipstick with full coverage and a satin finish. The formula instantly comforts lips, leaving them luminous and supple. In a palette of vibrant hues for a bold, daring result.

COMPOSITION

Concentrated, ultra-thin pigments magnify shade saturation. Vitamin E and esters ensure optimal colour. A blend of coconut and castor oils helps smooth, moisturize and protect lips. All in the signature ROUGE ALLURE click case.

HOW TO APPLY

Apply directly to lips or use LES PINCEAUX DE CHANEL Dual-Ended Lip Brush N°300. For a perfectly defined look, pair with LE CRAYON LÈVRES Longwear Lip Pencil in a matching hue.

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SIZE

0.12 OZ.

List of Ingredients

PENTAERYTHRITYL ADIPATE/CAPRATE/CAPRYLATE/HEPTANOATE | HYDROGENATED POLYISOBUTENE | OCTYLDODECANOL | OCTYLDODECYL NEOPENTANOATE | SYNTHETIC WAX | POLYGLYCERYL-10 DECAISOSTEARATE | POLYGLYCERYL-2 TRIISOSTEARATE | ETHYLENE/PROPYLENE COPOLYMER | HYDROGENATED COCONUT OIL | DISTEARDIMONIUM HECTORITE | TOCOPHERYL ACETATE | PROPYLENE CARBONATE | HYDROGENATED CASTOR OIL | PARFUM (FRAGRANCE) | ALUMINA | PEG-8 | TALC | POTASSIUM ALUM | TOCOPHEROL | SILICA | ASCORBYL PALMITATE | DIMETHICONE | KAOLIN | CAESALPINIA SAPPAN BARK EXTRACT | ASCORBIC ACID | CITRIC ACID | [+ / - (MAY CONTAIN) | CI 12085 (RED 36) | CI 15850 (RED 6) | CI 15850 (RED 7 LAKE) | CI 15985 (YELLOW 6 LAKE) | CI 17200 (RED 33 LAKE) | CI 19140 (YELLOW 5 LAKE) | CI 42090 (BLUE 1 LAKE) | CI 45380 (RED 22 LAKE) | CI 45410 (RED 28 LAKE) | CI 73360 (RED 30 LAKE) | CI 77163 (BISMUTH OXYCHLORIDE) | CI 77491, | CI 77492, | CI 77499 (IRON OXIDES) | CI 77742 (MANGANESE VIOLET) | CI 77891 (TITANIUM DIOXIDE) | MICA] | IL54A-VIII

Please be aware that ingredient lists may change or vary from time to time. To confirm that a CHANEL product is suitable for your personal use, please consult the list of ingredients that is included on our product packaging.

CHANEL 92 200 Neuilly-sur-Seine

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Overall rating4.5

230 total reviews

  • Chanel client 02/21/2026
    Rating 4

    Shade : 99 - PIRATE

    Purchase date: 02/02/2026

    I'm a 73 year old woman always searching for the perfect lipstick that is creamy but doesn't feather! I bought Pirate because I wanted a true blue red with full coverage, and this is a beautiful color! It doesn't feather, but is a tad drying.

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  • Chanel client 02/16/2026
    Rating 2

    Shade : 206 - ILLUSION

    Purchase date: 01/23/2026

    Overall quality not worth it for 50$

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  • Guest 02/15/2026
    Rating 5

    Shade : 199 - INATTENDU

    Purchase date: 02/01/2026

    Gorgeous color and incredible packaging. It's not too drying and has decent longevity unless I eat.

    Was this review helpful?

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Questions & Answers

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Browse 136 questions Browse 136 questions and 168 answers
Why did you choose this?
CHANEL Store
My lips feels hydrated and I love the color!
Guest H on Jan 20, 2026
I had seen it on another lady friend of mine and liked it. With your app I was able to see it on myself and loved it!
Patricia P on Dec 31, 2025
My lips feels hydrated and I love the color!
Guest H on Jan 20, 2026
I’ve been wanting this lipstick in this shade for at least a year if not two. I’m slowing down on beauty purchases but this is my *one* special item for this month. Excited. Hopefully it’s all I’ve dreamed it will be.
Kathryn on Jan 5, 2026
I had seen it on another lady friend of mine and liked it. With your app I was able to see it on myself and loved it!
Patricia P on Dec 31, 2025
Always a beautiful classic red shade! I have used it for years!!
Guest P on Dec 20, 2025
My wife been looking for this item for awhile since it got discontinued from some other stores so I wanted to surprise her with this she doesn't know that I found it
Antonio R on Dec 3, 2025
Best red lipstick I've ever used, sleek design incomparable brand denotes luxury
Andrea W on Jan 10, 2025
Pirate is a perfect colour for me
Theresa S on Nov 29, 2024
I have used this lipstick since it was introduced in 2006. Even though I did try different shades, pirates 99 has been my signature lipstick for daily use. Even after almost 20 years I still receive compliments for this lipstick. While it looks beautiful for any age it stays fresh and perfect throughout the day. Thanks Chanel for such beautiful products.
Coco L on Nov 21, 2024
A friend always request this lipstick as her birthday gift
Kathleen T on Sep 3, 2024
This color is ideal for me!
D E on Aug 10, 2024
CHANEL had the perfect shade of a Red Lip Colour for me!
I read it in the book The Seventh Girl, and I had to check it out. I adore this color and have not had a wonderful red lipstick in a long time. So merry Christmas to me!
Shari B on Dec 11, 2023
I've read that it's a true, gorgeous red.
Nancy O on Dec 10, 2023
I truly love Chanel-buying as a gift for a sweet 23 year old to introduce her to the classics
Constance G on Dec 9, 2023
A Christmas gift to myself because I love a luxe blue-red lip in winter
Guest E on Dec 2, 2023
I was looking for a classic red lipstick. This looks perfect!
Guest J on Oct 3, 2023
Beautiful, rich color and excellent quality!
Jacqueline S on Jul 18, 2023
I tried it on and instantly fell in love with it. It was the only lipstick that stayed on for hours and only had to come off when I had to wash my face and use cleansing oil. It glides on your lips and leaves this gorgeous, shiny, velvety, beautiful, red color on your lips. I’ll be throwing away all my flaky, drying old lippies when I finally get this! So excited!
Jasmin H on Apr 12, 2023
I love this color and it looks beautiful on my skin. Chanel lipstick is the best...
Julia R on Mar 29, 2023
I have loved Pirate for years -- such a beautiful color -- classic!
Carol C on Mar 25, 2023
Looking for a deep red!
STEPHANIE S. on Mar 13, 2023
You want to know why I purchased this product? Because it’s Chanel that’s why. Simply the best. Period.
Dyane K on Dec 15, 2022
Wanted to try a true red. Loved the virtual try on ability.
Guest E on Dec 6, 2022
Birthday gift and I saw this was a classic red for most skin tones
Hilda M on Nov 10, 2022
To match my favorite Chanel nail polish.
Cristina T. on Oct 22, 2022
Great Shopping Experience!
Debra D on Jun 7, 2022
Same as above, I’m so glad that you have a virtual feature and I loved the color on my lips.
Guest O on Apr 7, 2022
Looking for a red lipstick that doesn’t dry my lips
Guest E on Jan 15, 2022
I love it favorite color
Guest D on Jan 13, 2022
Heard it was a safe red.
Kandi F on Dec 24, 2021
I have been looking for this color for a long time and you have it. I have small lips but this color make them look pouty.
Guest N on Nov 2, 2021
I’ve been wanting this lipstick in this shade for at least a year if not two. I’m slowing down on beauty purchases but this is my *one* special item for this month. Excited. Hopefully it’s all I’ve dreamed it will be.
Kathryn on Jan 5, 2026
Always a beautiful classic red shade! I have used it for years!!
Guest P on Dec 20, 2025
What new color is closer to Legende?
Caryn C on Jul 4, 2025
BEST ANSWER: Thank you for your interest in finding a shade similar to ROUGE ALLURE LUMINOUS INTENSE LIP COLOUR in Legende. If you’re looking for a current, comparable color, we recommend trying ROUGE ALLURE in shade 176 Indépendante. This beautiful, luminous pink-red offers a tone and vibrancy close to Legende, with the same intense, elegant finish.

If you’d like more personalized suggestions or assistance exploring the latest shades, we’re always happy to help!
is Rouge Allure 186-Sensible still available?
Stephanie A on Nov 17, 2024
BEST ANSWER: ROUGE ALLURE LUMINOUS INTENSE LIP COLOUR 186-Sensible has been discontinued.
What color is closest to 194 Sensibilite?
Allyson M on Aug 4, 2024
BEST ANSWER: We recommend ROUGE ALLURE LUMINOUS INTENSE LIP COLOUR 196 À DEMI-MOT as a similar shade to 194 Sensibilite.https://www.chanel.com/us/makeup/p/160196/rouge-allure-luminous-intense-lip-colour/
Do you have Rouge allure 96?
Suzanne H on Aug 2, 2024
BEST ANSWER: ROUGE ALLURE LUMINOUS INTENSE LIP COLOUR 96- Excentrique has been discontinued.
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ELEGANT PRESENTATION

CHANEL presents each purchase in signature keepsake packaging.

SPECIAL SAMPLES

Receive two complimentary samples with every fragrance, makeup and skincare purchase on chanel.com. Choose from a section at checkout.

COMPLIMENTARY DELIVERY

Enjoy complimentary standard shipping with every order.

COMPLIMENTARY RETURNS

You can return all or part of your online order within 17 calendar days of the shipping date. For Click & Collect orders, returns are accepted within 14 calendar days of the pickup date.

Purchases made between Sunday, 11/24/2024- Wednesday, 12/25/2024 may be accommodated for returns up to Saturday, 1/11/2025.

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ROUGE ALLURE

99 - PIRATE

$53