ROUGE ALLURE Luminous Intense Lip Colour

Name: ROUGE ALLURE
Brand: CHANEL
SKU: 160990
Price: 50.0 USD
Availability: InStock

More details

Ref. 160990

$50

99 - PIRATE

99 - PIRATE

11 Shades

Questions & Answers
Product Reviews

product information

DESCRIPTION

PRODUCT

An intense, longwearing lipstick with full coverage and a satin finish. The formula instantly comforts lips, leaving them luminous and supple. In a palette of vibrant hues for a bold, daring result.

COMPOSITION

Concentrated, ultra-thin pigments magnify shade saturation. Vitamin E and esters ensure optimal colour. A blend of coconut and castor oils helps smooth, moisturize and protect lips. All in the signature ROUGE ALLURE click case.

HOW TO APPLY

Apply directly to lips or use LES PINCEAUX DE CHANEL Dual-Ended Lip Brush N°300. For a perfectly defined look, pair with LE CRAYON LÈVRES Longwear Lip Pencil in a matching hue.

MORE DETAILS

SIZE

0.12 OZ.

List of Ingredients

Please be aware that ingredient lists may change or vary from time to time. To confirm that a CHANEL product is suitable for your personal use, please consult the list of ingredients that is included on our product packaging.

CHANEL 92 200 Neuilly-sur-Seine

REVIEWS

4.5/5

Overall rating4.5

210 total reviews

Marianne 10/20/2025

Rating 5

176 - INDÉPENDANTE

Purchase date: 10/09/2025

Loved how easy it was to pick the color and type of lipstick for a gift. Efficient and quick shipping and ongoing communication. Nice addition to include free samples. Thank you

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Chanel client 10/17/2025

Rating 5

99 - PIRATE

Purchase date: 09/19/2025

Great color!

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Chanel client 10/10/2025

Rating 4

212 - CARACTÈRE

Purchase date: 09/27/2025

The color was much darker than expected. Otherwise, very nice.

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Chanel client 10/06/2025

Rating 5

99 - PIRATE

Purchase date: 09/25/2025

Lipstick is fantastic and long lasting

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LILIANE 09/26/2025

Rating 5

212 - CARACTÈRE

Purchase date: 09/06/2025

EXCELLENT PRODUCT, BEAUTIFUL COLOR

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April 09/19/2025

Rating 5

199 - INATTENDU

Purchase date: 09/06/2025

I LOVE this color. The only downside was after 4 uses, it broke off at the bottom. However, my local Boutique was very kind about helping me replace it! It is my new fall fave!

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Esther 09/13/2025

Rating 5

99 - PIRATE

Purchase date: 09/01/2025

Perfect sexy red color for pale skin

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Bridgett 09/13/2025

Rating 5

99 - PIRATE

Purchase date: 09/01/2025

Rich and vibrant color! One of my favorites!!

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Chanel client 08/29/2025

Rating 5

99 - PIRATE

Purchase date: 08/09/2025

Oh my goodness, this is an amazing lipstick and very much worth every penny. It's very moisturizing and nurturing, but stays on as well as (or better than) a more matte formula.

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Monica 08/22/2025

Rating 3

199 - INATTENDU

Purchase date: 08/02/2025

These break easily. This is my second and the first day of use the bullet has broken and I'm left with mush. I LOVE the color though.

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Lisa 08/19/2025

Rating 1

211 - SUBTILE

Purchase date: 07/31/2025

It's surprisingly dry and the color looked different on me

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Chanel client 08/15/2025

Rating 4

99 - PIRATE

Purchase date: 07/28/2025

I was trying to match Coco Bloom 144. It was out of stock on Dillard's and couldn't find it on Chanel's website either. I would like to be notified if it becomes available at either anytime soon. The Rouge Allure is close, but different. Thanks.

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Chanel client 07/01/2025

Rating 1

136 - MÉLODIEUSE

Purchase date: 06/12/2025

Arrived in mail broken at bottom of lipstick's stem. Unusable.

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Chanel client 06/30/2025

Rating 5

176 - INDÉPENDANTE

Purchase date: 04/18/2025

I love the color, Independante, it's so fresh. It feels good on and doesn't dry out my lips even though it's red. It's long wearing and you can layer it from lighter to more intense depth.

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Diana 06/01/2025

Rating 5

104 - PASSION

Purchase date: 05/12/2025

LOVE that red!

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Why did you choose this?

CHANEL Store

Best red lipstick I've ever used, sleek design incomparable brand denotes luxury

Andrea W on Jan 10, 2025

I have used this lipstick since it was introduced in 2006. Even though I did try different shades, pirates 99 has been my signature lipstick for daily use. Even after almost 20 years I still receive compliments for this lipstick. While it looks beautiful for any age it stays fresh and perfect throughout the day. Thanks Chanel for such beautiful products.

Coco L on Nov 21, 2024

This color is ideal for me!

D E on Aug 10, 2024

I read it in the book The Seventh Girl, and I had to check it out. I adore this color and have not had a wonderful red lipstick in a long time. So merry Christmas to me!

Shari B on Dec 11, 2023

I truly love Chanel-buying as a gift for a sweet 23 year old to introduce her to the classics

Constance G on Dec 9, 2023

I was looking for a classic red lipstick. This looks perfect!

Guest J on Oct 3, 2023

I tried it on and instantly fell in love with it. It was the only lipstick that stayed on for hours and only had to come off when I had to wash my face and use cleansing oil. It glides on your lips and leaves this gorgeous, shiny, velvety, beautiful, red color on your lips. I’ll be throwing away all my flaky, drying old lippies when I finally get this! So excited!

Jasmin H on Apr 12, 2023

I have loved Pirate for years -- such a beautiful color -- classic!

Carol C on Mar 25, 2023

You want to know why I purchased this product? Because it’s Chanel that’s why. Simply the best. Period.

Dyane K on Dec 15, 2022

Birthday gift and I saw this was a classic red for most skin tones

Hilda M on Nov 10, 2022

Great Shopping Experience!

Debra D on Jun 7, 2022

Looking for a red lipstick that doesn’t dry my lips

Guest E on Jan 15, 2022

Heard it was a safe red.

Kandi F on Dec 24, 2021

Best red lipstick I've ever used, sleek design incomparable brand denotes luxury

Andrea W on Jan 10, 2025

Pirate is a perfect colour for me

Theresa S on Nov 29, 2024

Coco L on Nov 21, 2024

A friend always request this lipstick as her birthday gift

Kathleen T on Sep 3, 2024

This color is ideal for me!

D E on Aug 10, 2024

CHANEL had the perfect shade of a Red Lip Colour for me!

Melinda Bloomfield Neal N on Mar 31, 2024

I read it in the book The Seventh Girl, and I had to check it out. I adore this color and have not had a wonderful red lipstick in a long time. So merry Christmas to me!

Shari B on Dec 11, 2023

I've read that it's a true, gorgeous red.

Nancy O on Dec 10, 2023

I truly love Chanel-buying as a gift for a sweet 23 year old to introduce her to the classics

Constance G on Dec 9, 2023

A Christmas gift to myself because I love a luxe blue-red lip in winter

Guest E on Dec 2, 2023

I was looking for a classic red lipstick. This looks perfect!

Guest J on Oct 3, 2023

Beautiful, rich color and excellent quality!

Jacqueline S on Jul 18, 2023

Jasmin H on Apr 12, 2023

I love this color and it looks beautiful on my skin. Chanel lipstick is the best...

Julia R on Mar 29, 2023

I have loved Pirate for years -- such a beautiful color -- classic!

Carol C on Mar 25, 2023

Looking for a deep red!

STEPHANIE S. on Mar 13, 2023

You want to know why I purchased this product? Because it’s Chanel that’s why. Simply the best. Period.

Dyane K on Dec 15, 2022

Wanted to try a true red. Loved the virtual try on ability.

Guest E on Dec 6, 2022

Birthday gift and I saw this was a classic red for most skin tones

Hilda M on Nov 10, 2022

To match my favorite Chanel nail polish.

Cristina T. on Oct 22, 2022

Great Shopping Experience!

Debra D on Jun 7, 2022

Same as above, I’m so glad that you have a virtual feature and I loved the color on my lips.

Guest O on Apr 7, 2022

Looking for a red lipstick that doesn’t dry my lips

Guest E on Jan 15, 2022

I love it favorite color

Guest D on Jan 13, 2022

Heard it was a safe red.

Kandi F on Dec 24, 2021

I have been looking for this color for a long time and you have it. I have small lips but this color make them look pouty.

Guest N on Nov 2, 2021

Pirate is a perfect colour for me

Theresa S on Nov 29, 2024

A friend always request this lipstick as her birthday gift

Kathleen T on Sep 3, 2024

CHANEL had the perfect shade of a Red Lip Colour for me!

Melinda Bloomfield Neal N on Mar 31, 2024

I've read that it's a true, gorgeous red.

Nancy O on Dec 10, 2023

A Christmas gift to myself because I love a luxe blue-red lip in winter

Guest E on Dec 2, 2023

Beautiful, rich color and excellent quality!

Jacqueline S on Jul 18, 2023

I love this color and it looks beautiful on my skin. Chanel lipstick is the best...

Julia R on Mar 29, 2023

Looking for a deep red!

STEPHANIE S. on Mar 13, 2023

Wanted to try a true red. Loved the virtual try on ability.

Guest E on Dec 6, 2022

To match my favorite Chanel nail polish.

Cristina T. on Oct 22, 2022

Same as above, I’m so glad that you have a virtual feature and I loved the color on my lips.

Guest O on Apr 7, 2022

I love it favorite color

Guest D on Jan 13, 2022

I have been looking for this color for a long time and you have it. I have small lips but this color make them look pouty.

Guest N on Nov 2, 2021

What new color is closer to Legende?

Caryn C on Jul 4, 2025

BEST ANSWER: Thank you for your interest in finding a shade similar to ROUGE ALLURE LUMINOUS INTENSE LIP COLOUR in Legende. If you’re looking for a current, comparable color, we recommend trying ROUGE ALLURE in shade 176 Indépendante. This beautiful, luminous pink-red offers a tone and vibrancy close to Legende, with the same intense, elegant finish.

If you’d like more personalized suggestions or assistance exploring the latest shades, we’re always happy to help!

Reply
Inaccurate
michele d Staff on Oct 3, 2025

is Rouge Allure 186-Sensible still available?

Stephanie A on Nov 17, 2024

BEST ANSWER: ROUGE ALLURE LUMINOUS INTENSE LIP COLOUR 186-Sensible has been discontinued.

Reply
Inaccurate
Alicia C Staff on Nov 18, 2024

What color is closest to 194 Sensibilite?

Allyson M on Aug 4, 2024

BEST ANSWER: We recommend ROUGE ALLURE LUMINOUS INTENSE LIP COLOUR 196 À DEMI-MOT as a similar shade to 194 Sensibilite.https://www.chanel.com/us/makeup/p/160196/rouge-allure-luminous-intense-lip-colour/

Reply
Inaccurate
Alicia C Staff on Aug 5, 2024

Do you have Rouge allure 96?

Suzanne H on Aug 2, 2024

BEST ANSWER: ROUGE ALLURE LUMINOUS INTENSE LIP COLOUR 96- Excentrique has been discontinued.

Reply
Inaccurate
Alicia C Staff on Aug 12, 2024

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