ROUGE ALLURE Luminous Intense Lip Colour

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Ref. 160136


23 shades available



An intense, long-wearing lip colour with full coverage and a satin finish. Leaves lips supple and protected with lasting comfort.


In a new formula, ROUGE ALLURE features concentrated, ultra-thin pigments that deliver full coverage and magnify shade intensity. Sweet Almond Oil, Green Tea and Sappan Wood helps smooth, moisturize and protect lips. All in a signature ROUGE ALLURE click case.


Apply directly to lips or use the Retractable Lip Brush.

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Questions & Answers

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Browse 69 questions Browse 69 questions and 120 answers
Why did you choose this?
Good color, good product, fabulous packaging. A perfect gift for Maman!
Penny G on Sep 10, 2019
I love the way Chanel lipstick makes my lips feel and the beautiful color lasts all day.
Guest W on Aug 12, 2019
Good color, good product, fabulous packaging. A perfect gift for Maman!
Penny G on Sep 10, 2019
Rouge Allure Velvet Extreme Limited Edition INDEMODABLE is an intense red/pink with a blue undertone that compliments my very fair pink skin tones.
CBaker on Sep 5, 2019
I love the way Chanel lipstick makes my lips feel and the beautiful color lasts all day.
Guest W on Aug 12, 2019
Beautiful color and great quality products!
Guest U on Jul 29, 2019
I need a well wearing beautiful shade lipstick and this fits the bill. Love it for my dark eyes and dark hair!
Guest L on Jul 21, 2019
Online chat helped me find perfect lip color to go with Tisse Rivoli
Karen L on Jul 20, 2019
I have this shade and it is the best, so I want two.
Guest O on Jul 5, 2019
These lipsticks are so creamy and long wearing--a big birthday is coming up and I'm splurging!
Carol S on Jun 22, 2019
This is such a beautiful colour
Michelle G on May 13, 2019
I love Rouge Allure -- not only for the vibrant colors, but also the fragrance free formula -- a must for me.
LAURA L on May 10, 2019
I have been wanting to try this formulation.
Guest E on May 6, 2019
I love this lipstick! A must buy for any woman looking for a natural look that also serves as a great moisturizer for your lips. I have tried a lot of different lipsticks; this one is by far the best!
Ann M on Apr 25, 2019
This is also a color similar to one I’ve used up in the Travel Palette I have that’s no longer produced.
Elma A on Apr 4, 2019
It's a favorite least the third time I've bought it. I only wear red lipstick and adore Rouge Allure.
Sue P on Apr 2, 2019
Want to try your make-up. You have wonderful products. Live Chanel #5. My Mom used it for decades.
Guest O on Mar 24, 2019
Love soft pink shade.Please let me know if you get another shipment of Pimpante.
Linda R on Mar 22, 2019
Brandi helped me with a chat but I lost my connection.Thank you Brandie
Linda R on Mar 19, 2019
Chanel lipstick equals BEST on the market.
Rosemary S on Mar 8, 2019
I already have this in Secret and it’s my new favorite lip color. It’s Limited Edition so I purchased this as a backup. It’s the perfect everyday brown based red.
Deborah C on Feb 20, 2019
I love the color and I love that it doesn’t dry out my lips.
Guest L on Feb 16, 2019
i used to use Rouge Allure Romantic but it is no longer available. your advisor recommended this one instead.
Janis M on Feb 12, 2019
I receive compliments daily on my lipstick. I just wanted to add another beautiful shade to my repertoire!
Joanna S on Jan 16, 2019
Love your lipsticks and wanted a new color....
Gayle T on Jan 14, 2019
Because I have always wanted to try Chanel Product but never got to buy. and this color attracted me so I wanted to buy for my mom. Great product
Hina H on Jan 9, 2019
Love Chanel lipsticks. Great colors and beautiful case to pull out of your handbag.
Aprile M on Jan 1, 2019
I chose this particular lip color because I had seen it in a magazine highly recommended as the best red lip colors I am buying this lipstick as a gift for my daughter who has not been able to find a true red lipstick anywhere! I am hoping that this will be The One for her!
Made E on Nov 28, 2018
My daughter has it and I really liked the color and moisturizing base
Guest A on Nov 25, 2018
It’s my favorite lipstick!
Holly N on Nov 8, 2018
The color is very close to my natural lip color.
Valerie W on Sep 13, 2018
New color for me
Laurianne L on Sep 4, 2018
Love the classic red of Chanel -- intense and bold, no shy violet here!
Guest U on Aug 19, 2018
love it
marcela S on Aug 14, 2018
I bought the matte lipstick and wanted to try another type. I'm sure I will love this one as well
Michelle P on Aug 14, 2018
I like the color.
PATRICIA M on Aug 13, 2018
Lipstick day! I’ve been needing/wanting a new lipstick and I fell in love with this color.
Anick T. on Jul 29, 2018
Anne A on Jun 17, 2018
Emily k on May 22, 2018
Great color- flattering.
Marta C on May 21, 2018
It looks like a color that matches my lips. I like the new click tube.
Pamela S on May 19, 2018
its pretty
MaryAlice r on May 16, 2018
Smooth application. Color lasts. Fine pigment.
susan c on May 14, 2018
My favorite lipstick.
Amber S on May 13, 2018
Albert L on May 12, 2018
I love red, and color looks great does not dry lips
Anna M on May 12, 2018
Chanel Rouge Allure hs a smooth, understated look. Creamy and good for lips.
Robin H on May 11, 2018
Pretty color
Paige P on May 11, 2018
color will go with everything
Georgia G on May 9, 2018
Love Chanel lipstick my favorite.
Ann B on May 8, 2018
Ran out!
Shirley B on May 6, 2018
It Has My Name On The Product.
Angellque D on Apr 29, 2018
Rouge Allure Velvet Extreme Limited Edition INDEMODABLE is an intense red/pink with a blue undertone that compliments my very fair pink skin tones.
CBaker on Sep 5, 2019
Beautiful color and great quality products!
Guest U on Jul 29, 2019
I'm looking for blue red. Which Shsde will com close?
Debra T on Jul 3, 2017
BEST ANSWER: I would recommend the shade #99 Pirate from the Rouge Allure Intense Long Wear Lip Colour line as a true blue red shade.
For years wore #70 Red Coromandel creme lipstick. What is closest in Rouge Allure true red with orange undertones rather than pink/rose? Tried #97 incandecente, but not deep enough and also discontinued..
Brenda B on Jul 3, 2017
BEST ANSWER: Rouge Allure Intense Long Wear Lip Colour in the shade #98 Coromandel is a is a true fiery red with orange undertones that offers the shade a depth and a richness. This is one of my personal favorite lipsticks that I usually wear with the Le Crayon Precision Lip Definer in the shade of 57 Rouge Profound.
what color lip liner goes with sensible lip colour?
leslie r on Jun 5, 2019
BEST ANSWER: Les Crayon Levres Precision Lip Definer offers long-lasting, full-coverage colour with a semi-matte finish. I would like to recommend shade 48 Boise De Rose to perfectly compliment Rouge Allure
Luminous Intense Lip Colour in 186- Sensible.
Which is the best matching liner for Rouge Allure lipstick 104 Passion: 57 Rouge Profond or 98 Seduction?
Pilar S on Nov 30, 2018
BEST ANSWER: I would suggest shade 98 Seduction as the closest shade to your lip colour in Rouge Allure 104 Passion.
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4.8 / 5.0
12 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
The lipstick arrived on time and so beautifully packaged ! I opened it while a friend was visiting who was so impressed with the care and quality Chanel gave to its customers. Thank You
September 4, 2019
2 weeks ago
First Name
Beautiful color, creamy, long lasting. Simply the best!
August 20, 2019
1 month ago
First Name
I love this luminous lipstick. The color is perfect.
July 3, 2019
2 months ago
First Name
My favorite lipstick shade in Chanel! It is perfect for my fair skin and blonde hair. This shade I wear as a base always with another shade on top. It has a superb "stain" effect. Many compliments on this color. A constant staple and amazing quality and elegant case that only Chanel can do!
June 30, 2019
2 months ago
First Name
It's creamy, smooth, and it beautiful on my lips.
May 5, 2019
4 months ago
First Name
This is a really nice, high quality lipstick. Staying power is better than most. Great coverage and feels good, not dry. It does not come with a brush. The colors on the website are apparently lighter than what the color looks like in real life.
April 26, 2019
4 months ago
First Name
This is such a pretty bright perky red.I didn’t think it would look good on me, but it really does. Love the texture and packaging too. I have used Chanel products for about 5 years and recommend them to everyone
April 15, 2019
5 months ago
First Name
I have used this lipstick for several years -
Love love-- keeps lips full of color for hours +
March 25, 2019
6 months ago
First Name
My girlfriend loved it thanks Chanel
February 24, 2019
7 months ago
First Name
Rich color highly pigmented stays on longer, happy with purchase
January 25, 2019
8 months ago
First Name
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