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Gabrielle Chanel asserted the idea of a silhouette without artifice, a style that is beyond trends: A natural elegance revealed more in the way clothing is worn than the clothing itself. An idea of beauty that Mademoiselle summarized in a single word, one that speaks of movement, substance, uniqueness: ALLURE.
Difficult to define, impossible to resist, ALLURE is the fragrance of a true, radiant woman with innate elegance. A woman who stands out by her gaze, her presence, her grace, her charisma. In Parfum form, the most powerful, concentrated and long-lasting expression of fragrance.
Designed in 1921, The Classic Bottle is striking in its simplicity and modernity. The chiseled stopper reflects the geometry of Place Vendôme, which Gabrielle Chanel could view from her room at the Ritz in Paris.
Since then, Chanel has practiced the art of baudruchage to seal bottles of Parfum. Carried out by hand, it consists of covering the neck of the bottle with a fine membrane, which is held in place by a strand of pearl-cotton thread, then sealed with a black wax stamp.
ALLURE — a floral-fresh-Oriental fragrance that is refined and elegant — reveals its facets in a way that is unique to each woman. Sparkling notes of Mandarin combine with the softness of May Rose and the sensuality of Vanilla. The Parfum takes refinement to the extreme with the use of May Rose, one of the finest ingredients in perfumery.
Gabrielle Chanel's advice was to apply it "wherever you would like to be kissed." Neck, wrist, décolleté… Apply a drop of Parfum on each pulse point, letting it develop on your skin and feeling the fragrance echo the beat of your heart.
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