Grasse, the cradle of perfumery

Where it all began…


It began with leather gloves, boots and horse-drawn carriages. Hides of all sorts were sold and traded by the tanners of Grasse as early as the 12th century. However, the hides would only keep their scent of the stables for a few centuries, until the practice of perfuming leather began in the 17th century. The rich soil of this region and the ideal climate, that was sheltered from the wind, provided fertile ground for the flower plantations which is needed for perfuming leather. Fields of rose, jasmine, tuberose, mimosa, orange blossom, violet and lavender gradually spread throughout the Côte d’Azur, giving Grasse its legendary status as the cradle of perfumery. All branches of the industry moved into the area: from , plants to merchants, and above all the perfumers who came to learn their trade or select their raw materials.
Plants have been grown for fragrances in Grasse for over 300 years. Cooled by the wind and bathed in the Mediterranean sun, the fertile soil of this region provides the ideal conditions for growing high-quality flowers for fragrances. Grasse is, without a doubt, the cradle of French perfumery.

Exceptional raw materials

The flowers grown in the Grasse region quickly became the raw materials of choice for the finest perfumers. So it is only natural that the history of the N°5 fragrance began in Grasse. In 1921, its creator, Ernest Beaux, chose Jasmine from Grasse for his composition.

Exceptional raw materials


The flowers grown in the Grasse region quickly became the raw materials of choice for the finest perfumers. So it is only natural that the history of the N°5 fragrance began in Grasse. In 1921, its creator, Ernest Beaux, chose Jasmine from Grasse for his composition.

CHANEL has sourced its flowers from Grasse for close to a century, and since 1987, it has been actively contributing to the sustainable farming of jasmine and rose. Today, the crops have expanded to include other flowers for fragrances, namely iris, geranium and tuberose. Five exceptional crops, exclusively reserved for CHANEL fragrances.
Just as Haute Couture protects the unique skills of its artistic profession CHANEL fragrances contribute to safeguarding a legendary heritage.

CHANEL has sourced its flowers from Grasse for close to a century, and since 1987, it has been actively contributing to the sustainable farming of jasmine and rose. Today, the crops have expanded to include other flowers for fragrances, namely iris, geranium and tuberose. Five exceptional crops, exclusively reserved for CHANEL fragrances.
Just as Haute Couture protects the unique skills of its artistic profession CHANEL fragrances contribute to safeguarding a legendary heritage.

An unprecedented partnership