A fragrance, a bottle, a name. A flower, a composition, a trail. An elaboration of the mind. A creation that says “I.”
What is a CHANEL fragrance? For the first time, the question is answered. An exclusive series about CHANEL PARFUMEUR reveals the savoir-faire, expertise, creativity and eternal singularity of the fragrances.

I AM AN IDEA

A fragrance is a creation, an elaboration of the mind. An idea—imagined, tailored, composed—that answers to an ever-changing desire.
It is a unique story.

A GARMENT


CHANEL fragrances are assembled and tailored like a garment. They fit; they are worn. They have colours, textures and are suitable to the seasons.

A NEGLIGÉE


A fragrance reveals your inner being, your essence, your truth.
“A fragrance expresses something personal, something intimate, and by that, it becomes an instrument of seduction.”

– Olivier Polge

A STYLE


A CHANEL fragrance is a style, an allure,
an elegance, a signature.
A garment.

To wear a CHANEL fragrance is to choose a style that goes beyond fashion.

A PERSONALITY


A CHANEL fragrance marks a presence. When worn, it transforms to express your singularity.
“I am a designer of couture.
I want a fragrance that is a composition, like a dress.”

– Gabrielle Chanel