COCO CRUSH is an attitude. A spirit that says no to established paths. No to rules; no to everything that restricts the joy of life, love and creation. It is a free spirit.
This video describes the origins of COCO CRUSH Fine Jewelry creations by showing visuals of the quilted motif and rings from the collection. A voice recounts the origins:
ȬOCO CRUSH is an attitude.It embodies the spirit of Gabrielle Chanel,who borrowed the quilted motif from the equestrian world to satisfy her need for comfort at all times. It is a free spirit. A key spirit that releases a new movement of body and soul. A spirit that says no to established paths. No to rules;no to everything that restricts the joy of life, love and creation. COCO CRUSH is an impulse. An impulse that says yes to freedom, without which there is no allure. Yes to a singular style unbound by trends. COCO CRUSH is the impulse to act decisively."
The Quilted Motif
The origins of the COCO CRUSH collection are found at the crossroads of comfort and freedom: in the quilted motif borrowed from the equestrian world.
COCO CRUSH is the spirit of an idea come to life. The spirit of a design that fuses lines and movement, softness and strength, roundness and rigor. A spirit with a simple yet strikingly bold expression.
This video describes the design of COCO CRUSH Fine Jewelry creations by presenting rings from the collection at different angles. A voice discusses the design specificities:
ȬOCO CRUSH is an attitude. The spirit of an idea manifested. The spirit of a design that fuses softness and strength,roundness and rigour. A spirit with a simple yet strikingly bold expression. The squaring of a circle settled in a geometry recognizable among all. COCO CRUSH is an impulse. A desire for rounded angles that illuminate the beauty of BEIGE GOLD, yellow gold and white gold. The desire for a powerful line supported by the successive arcs of gadroons, which combine sharp incisions with smooth contours. COCO CRUSH is the impulse to act decisively."
Etched into 18K gold with one swift motion, the incisions replicate the diamond pattern of the quilted motif.
COCO CRUSH MINI
In the COCO CRUSH MINI video, the rings are shown on a black background to highlight even the smallest details.
FIND YOUR NEW CRUSH
The mini versions of COCO CRUSH rings are available in 18K yellow gold, white gold* or BEIGE GOLD. With or without diamonds.
*White gold with a thin layer of Rhodium plating for color