Monday, October 22, 2018

THE CRUISE,
THE TIME FOR A STOP OVER
WITH CHANEL

More than just a tradition, setting out on a journey for the Cruise collection is a highly anticipated rendezvous. It’s the guarantee of a change of scenery, discovering a place, an era, an "art de vivre".



By the end of Autumn 1919, Gabrielle Chanel brought forth the first ever Cruise Collection, unaware that it would initiate an entire fashion movement. Lighter, imperatively more comfortable, these unlined designs in jersey were ideal for yachting, spa town, seaside resorts, and sun-drenched destinations.



In 1983 when Karl Lagerfeld arrived, he breathed new life into this hyphen between two seasons, turning it into one of the most important moments in the year. Not only did he respond to the needs of those who seek sunshine in the winter, but he transformed "Cruisewear" into a line that anticipates the coming of warmer days. He created a collection that embodies holiday hotspots all around the world: New York, Los Angeles, Miami, Venice, Saint Tropez, the Cap d'Antibes, Singapore, Seoul, Tokyo, and of course, Paris.

#CHANELCruise
#CHANELinBangkok

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