In front of an audience of students from Italian fashion, design, art and engineering schools, the 5^th edition of the CHANEL Masterclass, held at the Camera di Commercio in Florence, brought together Bruno Pavlovsky, President of CHANEL’s Fashion Activities, actress and ambassador Penélope Cruz, ambassador and spokesperson Caroline de Maigret, and choreographer Dimitri Chamblas.

Answering questions from Tyler Brûlé and the students, they discussed the dialogue between creation and savoir-faire, the importance of craftsmen and the emotion of creation in a world in constant transformation.