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2010 PLUMES DE CHANEL HIGH JEWELRY COLLECTION

PLUMES DE CHANEL is the first High Jewelry collection devoted entirely to the feather.

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PLUME brooch

2010

LAUNCH OF BLEU DE CHANEL PERFUME

Creation of Bleu de Chanel, a new men's fragrance by Jacques Polge, embodied by Gaspard Ulliel in a film directed by Martin Scorsese.

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Director Martin Scorsese with Gaspard Ulliel, 2010

2011

CREATION OF THE FONDATION CHANEL

The story of CHANEL is a story about a woman. Through her entrepreneurial spirit and creativity, Gabrielle Chanel broke free from her modest origins, reinvented the codes of fashion and influenced the world. The Fondation CHANEL was created in 2011 with the goal of passing on this heritage by supporting projects aimed at improving the economic and social conditions of women around the world.

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2012

\u0022THE LITTLE BLACK JACKET\u0022 EXHIBITION

Launch of photography exhibition entitled \u0022The Little Black Jacket: Chanel's classic revisited by Karl Lagerfeld and Carine Roitfeld\u0022 in Tokyo. \u0022The Chanel jacket has come to symbolize a certain nonchalant feminine elegance that is timeless, and for all times,\u0022 declared Karl Lagerfeld. With \u0022The Little Black Jacket,\u0022 Karl Lagerfeld created a photography project that revisited the iconic jacket in approximately one hundred portraits of celebrities. This traveling exhibition was hosted in 16 cities around the world between 2012 and 2013: Tokyo, New York, Taipei, Hong Kong, London, Moscow, Sydney, Paris, Berlin, Seoul, Milan, Dubai, Beijing, Shanghai, Sao Paulo and Singapore.

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2012

80TH ANNIVERSARY OF THE BIJOUX DE DIAMANTS COLLECTION CREATED IN 1932 BY MADEMOISELLE CHANEL

To celebrate the 80th anniversary of the unique High Jewelry collection created by Gabrielle Chanel, BIJOUX DE DIAMANTS, the House of CHANEL presented 80 exclusive new pieces. These jewels were revealed in a pop-up planetarium at the Musée du Quai Branly, then presented to the public during the Biennale des Antiquaires in Paris.

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SHOOTING STAR earrings

2013

OPENING OF WATCHES STUDIO

Opening of the Watches Creation Studio under the direction of Arnaud Chastaingt.

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2013

SOUS LE SIGNE DU LION HIGH JEWELRY COLLECTION

SOUS LE SIGNE DU LION is the first High Jewelry collection entirely devoted to the lion.

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LION CÉLÈSTE brooch

2013

GABRIELLE CHANEL’S APARTMENT DESIGNATED AS A HISTORICAL MONUMENT

At the heart of the House of Chanel, located on the second floor of 31 Rue Cambon in Paris, between the Haute Couture salons and the Studio and accessible via the mirrored staircase, hides Gabrielle Chanel’s apartment. The eclectic style deeply reflects her personality and journey. An emblematic place that still remains a source of inspiration for CHANEL creations. In June 2013, The French Ministry of culture classified the apartment and the mirrored staircase as historical monuments, recognizing their national importance.

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2015

COCO CRUSH COLLECTION

CHANEL Fine Jewelry presents a new precious interpretation of the quilted motif.

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2015

CREATION OF THE BOY·FRIEND WATCH

Creation of the BOY·FRIEND watch.

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2015

\u0022MADEMOISELLE PRIVÉ\u0022 EXHIBITION AT THE SAATCHI GALLERY IN LONDON

Two words, \u0022Mademoiselle Privé,\u0022 appear on the door that leads to Mademoiselle Chanel's Creative Studio on the fourth floor of 31 Rue Cambon in Paris. It is now the name of an exhibition that invites you to discover the three creative universes of the House: Haute Couture, the very essence of CHANEL creation, the N°5 perfume created in 1921,and High Jewelry with the reproduction of \u0022Bijoux de Diamants\u0022, the unique collection created by Gabrielle Chanel in 1932. Each one different from the next, this travelling exhibition was on display in Seoul in 2017, then in Hong Kong in 2018 and finally in Shanghai and Tokyo in 2019.

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Poster for the Mademoiselle Privé exposition at the Saatchi Gallery in London, 2015

2015

ARRIVAL OF OLIVIER POLGE

In 2015, Olivier Polge took over as head of the CHANEL Perfume Creation and Development Laboratory. Immersed in the world of perfume since his childhood, this art enthusiast born in Grasse followed in the footsteps of his predecessors, with his father Jacques Polge as one of them.

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2016

CULTURE CHANEL EXHIBITION IN VENICE

The final chapter in the Culture CHANEL exhibition took place in Venice, with the theme \u0022La femme qui lit\u0022 (\u0022La donna che legge\u0022 or \u0022The woman who reads\u0022). It followed the previous installments that were on display in Moscow (\u0022L’art comme univers\u0022 or \u0022Art as Universe\u0022), Beijing and Shanghai, Canton (\u0022Le Train Bleu\u0022 or \u0022The Blue Train), Paris (\u0022N°5\u0022), and Seoul (\u0022L’esprit des lieux\u0022 or \u0022The Spirit of the Place\u0022).

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Poster for the Culture CHANEL \u0022La femme qui lit\u0022 (\u0022The Woman Who Reads\u0022) exhibition in Venice, 2016

2016

FASHION SHOW FOR THE 2016/2017 CRUISE COLLECTION IN CUBA

In 2016, CHANEL became the first couture house to host a fashion show in Cuba, hosting the presentation of its 2016/2017 Cruise collection at the Paseo del Prado in Havana.

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2016

LES BLÉS DE CHANEL HIGH JEWELRY COLLECTION

LES BLÉS DE CHANEL is the first High Jewelry collection entirely devoted to wheat. For this occasion, CHANEL created a wheat field at the Place Vendôme.

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2016

CREATION OF THE MONSIEUR WATCH

Creation of the MONSIEUR watch for men, featuring the very first in-house fine watchmaking movement of the House, the CALIBER 1.

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2017

LAUNCH OF GABRIELLE PERFUME

Launch of Gabrielle perfume, created by Olivier Polge, a floral bouquet composed of jasmine, ylang-ylang, orange blossom and tuberose.

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2017

CHANEL SPONSORS PALAIS GALLIERA

CHANEL becomes the exclusive sponsor of Palais Galliera, the City of Paris Fashion Museum.

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2017

THE LAUNCH OF THE CODE COCO WATCH

Creation of the CODE COCO watch.

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Retrospective video of CHANEL shows at the Grand Palais, 2018

2018

CHANEL SPONSORS THE GRAND PALAIS

CHANEL partners with the Grand Palais by becoming the exclusive and historical sponsor of its renovation project. CHANEL is committed to continuing an initiative that began with its founder Gabrielle Chanel by promoting the cultural and artistic influence of Paris.

2018

LAUNCH OF LES EAUX PERFUMES

Launch of Les Eaux perfumes, a collection of fresh scents that evoke destinations that were dear to Gabrielle Chanel.

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2018

THE 19M, A UNIQUE SITE FOR THE ARTISTIC CRAFTS

In September 2018, CHANEL laid the cornerstone of a new site devoted to Artistic Crafts, the 19M. This project aims to bring together the expertise of 11 Artistic Crafts at one site, out of the 40 that belong to the House. The 25,500 m² building designed by architect Rudy Ricciotti will also showcase feats in innovation and sustainable development. It is scheduled to open in 2021.

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2019

DEATH OF KARL LAGERFELD

Death of Karl Lagerfeld, February 19th 2019

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Self-Portrait of Karl Lagerfeld, 2018

2019

APPOINTMENT OF VIRGINIE VIARD

Virginie Viard is named Artistic Director of CHANEL Fashion Collections.\u000d\u000aIn line with Gabrielle Chanel and Karle Lagerfeld, Virginie Viard reinvents, collection after collection, an allure in which refinement is found in the simplicity and the excellence of the detail.

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Portrait of Virginie Viard by Leïla Smara

2019

CHANEL BECOMES A STAKEHOLDER IN SWISS MANUFACTURE KENISSI

CHANEL becomes a stakeholder in Kenissi, a Swiss manufacture of movements, whose CALIBER 12.1 is featured in the J12 38 mm self-winding watch.

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\u0022It's all about seconds\u0022 campaign with Keira Knightley, photographed by Brigitte Lacombe, 2019

2019

CAMPAIGN FOR THE J12 WATCH FEATURING THE KENISSI MOVEMENT

Advertising campaign \u0022It's all about seconds\u0022 for the occasion of presenting the J12 watch featuring the Caliber 12.1.

2019

2019/2020 CRUISE COLLECTION

Virginie Viard presents the 2019/2020 Cruise collection at the Grand Palais, in Paris.

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2019

J12 WATCH IS AWARDED THE GRAND PRIX D'HORLOGERIE DE GENÈVE

The J12 in white ceramic featuring the Kenissi movement is awarded the Grand Prix d'Horlogerie de Genève for the Ladies category.

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2019

MADEMOISELLE PRIVÉ EXHIBITION AT B&C HALL-TENOZ IN TOKYO

After stops in London (2015), Seoul (2017), Hong-Kong (2018), and Shanghai (2019), Tokyo hosted the Mademoiselle Privé traveling exhibition, an invitation to discover the Maison's three creative universes: Haute Couture, perfume and High Jewelry.

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Poster for the Mademoiselle Privé exposition at the B&C Hall-Tenoz, Tokyo, 2019

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