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Égoïste advertising film \u0022Le Carlton\u0022 by Jean-Paul Goude, 1990

1990 LAUNCH OF ÉGOÏSTE PERFUME

This original fragrance disrupts the codes of men's fragrances with its notes of Sandalwood and Madagascan Vanilla. Jean-Paul Goude's advertising film was awarded the Golden Lion at the 37th International Advertising Film Festival in Cannes.

1990

CREATION OF THE MADEMOISELLE WATCH

Creation of the MADEMOISELLE watch, with a bracelet consisting of five rows of pearls.

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1993

ACQUISITION OF G&F CHÂTELAIN WATCHMAKING MANUFACTURE IN SWITZERLAND

CHANEL acquires the G&F Châtelain watchmaking manufacture in Chaux-de-Fonds in Switzerland.

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1993

CREATION OF CHANEL FINE JEWELRY

Creation of CHANEL Fine Jewelry with the reproduction of the COMÈTE necklace from the \u0022Bijoux de Diamants\u0022 collection created by Gabrielle Chanel in 1932.

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COMÈTE necklace

1995

1995 SPRING/SUMMER READY-TO-WEAR CAMPAIGN

Helena Christensen and Claudia Schiffer are the faces of the 1995 Spring/Summer Ready-To-Wear collection. This resoundingly successful collection made a lasting impression. The campaign was photographed by Karl Lagerfeld.

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CHANEL 1995 Spring/Summer Ready-to-Wear campaign photographed by Karl Lagerfeld

1995

LAUNCH OF ROUGE NOIR NAIL LACQUER

Created as a reference to one of Gabrielle Chanel's favorite colors, the new shade \u0022Rouge Noir N°18\u0022 of Le Vernis experiences amazing success.

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1996-1997

1996/1997 FALL/WINTER READY-TO-WEAR CAMPAIGN

Karl Lagerfeld selects Scottish model Stella Tennant as the face of the 1996/1997 Fall/Winter Ready-to-Wear collection. Her androgynous allure marked a turning point in the aesthetics of this period.

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CHANEL 1996/1997 Fall/Winter Ready-to-Wear campaign photographed by Karl Lagerfeld

1997-1998

APPOINTMENT OF VIRGINIE VIARD TO THE HAUTE COUTURE STUDIO

Virginie Viard is named Director of the CHANEL Haute Couture Studio where she is responsible for the embroidery department. Two years later, she also takes over the Ready-to-Wear Studio. She joined the CHANEL Creation Studio as an intern in 1987.

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Virginie Viard photographed by Karl Lagerfeld, 2012

1997

OPENING OF FINE JEWELRY BOUTIQUE AT 18 PLACE VENDÔME

On November 18th 1997, the mansion at 18 place Vendôme is inaugurated. The 18 PLACE VENDÔME collection was presented for the opening of this beautiful new site devoted entirely to the Watches and Fine Jewelry collections.

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