Go back to history page

1921 LAUNCH OF CHANEL N°5 PERFUME

Launch of the first CHANEL perfume: N°5. This \u0022women’s perfume which smells like a woman,\u0022 revolutionary due to its composition, name and presentation, was born out of Gabrielle Chanel’s partnership with perfumer Ernest Beaux.

illustration

First known representation of CHANEL N°5 perfume by famous sketch artist of the era, Sem, 1921.

1922

LAUNCH OF CHANEL N°22 PERFUME

Ernest Beaux creates CHANEL N°22. Its name is a reference to the perfume’s year of creation, 1922. It was inspired by the same revolutionary spirit that characterized N°5. The powdery floral fragrance is a seductive scent carried by tuberose.

illustration

1924

LAUNCH OF FIRST MAKEUP COLLECTION

The \u0022Société des Parfums CHANEL\u0022 company is created in 1924 to produce and sell perfumes and cosmetics. Ernest Beaux then became the House's first in-house perfume designer.\u000d\u000aThe first collections of powders and lipsticks were created in the same year.

Illustration

1925

LAUNCH OF GARDÉNIA PERFUME

Gabrielle Chanel creates Gardénia with Ernest Beaux. A white flower like the camellia, Chanel’s iconic flower with a scent that cannot be extracted, the Gardénia has a more distinctive olfactory signature. Reproduced in 1983, it has formed part of Les Exclusifs collection since 2007.

illustration

1927

LAUNCH OF CUIR DE RUSSIE PERFUME

Ernest Beaux creates Cuir de Russie. This new leather oriental fragrance evokes the saddlery of the equestrian world. Its trail and name are a reference to birch tar, which was used by Russian soldiers to waterproof their boots.

illustration

1927

LAUNCH OF FIRST SKINCARE RANGE

Launch of the first CHANEL beauty products, a complete range of 15 skincare products, a reflection of Mademoiselle Chanel’s innovative vision.

Illustration

1928

CONSTRUCTION OF THE \u0022LA PAUSA\u0022 VILLA

In September 1928, Gabrielle Chanel purchases land in Roquebrune-Cap-Martin, between Menton and Monaco. There she builds her villa, La Pausa. In this Provençal house, Gabrielle Chanel hosts numerous friends including the Duke of Westminster, Jean Cocteau, Pierre Reverdy, the Hugo family and even Gala and Salvador Dalí.

illustration

Gabrielle Chanel in the staircase of her La Pausa villa in Roquebrune in the south of France, 1938.

1928

LAUNCH OF BOIS DES ÎLES PERFUME

Bois des Îles, created by Ernest Beaux, is one of the first woody oriental fragrances in the history of women's perfumes. With accords of ylang-ylang and sandalwood, its name is a reference to the 1920s and this era’s characteristic penchant for exoticism and travel.

Illustration

previous - 1910/next - 1930