Chanel is to donate the exhibition pavilion designed by Iraqi-born British architect, Zaha Hadid, winner of the 2004 Pritzker Prize, to the Arab World Institute. The pavilion showcased artworks by contemporary artists inspired by Chanel’s iconic bag in 2008.Chanel will thereby perpetuate this work designed by one of the greatest contemporary architects.Hadid’s unique pavilion was widely appreciated during Mobile Art’s world tour and came to the attention of the Arab World Institute who contacted Chanel to express their interest in it.Early 2011, the pavilion will be installed in front of the Arab World Institute, in the unique architectural environment of this prestigious cultural institution, which is open to all in the heart of Paris.From then onwards, the Arab World Institute will use the pavilion to pursue a contemporary art exhibition policy in relation with the Arab countries.
The artistic adventure Mobile Art CHANEL Contemporary Art Container by Zaha Hadid has been discontinued after Hong Kong, Tokyo and New York. The image that such an event would have conveyed in the next cities would no longer have been in the spirit of the times.An unprecedented travelling aesthetic experience, Mobile Art was greeted with great enthusiasm and curiosity the world over during 2008. The delight expressed by the 100,000 visitors was shared by the positive acclaim of the international press in its extensive coverage of this event.A new form of exhibition conceived as a sensorial voyage, Mobile Art gave the quilted bag, icon of CHANEL's heritage, its own means of expression by confronting it with contemporary creation. Some 20 works inspired by the quilted bag were exhibited in the heart of a mobile pavilion specially created by the renowned architect Zaha Hadid at the request of Karl Lagerfeld. Together, the collision of these original and unusual points of view renewed the vision of the CHANEL universe.A utopia created by a total work of art, Mobile Art will remain a great achievement and a global success, reaffirming with force CHANEL's attachment to creativity and to the avant-garde.
Hercules and Love Affair
Karl Lagerfeld created an evening worthy of the opening of Mobile Art in New York: at the heart of Central Park, after visiting the exhibition, guests were invited to a concert in a giant compact mirror hidden in the trees with “Hercule and Love Affair”. For almost an hour, the neo-disco group created by New York DJ Andrew Butler played songs from their first album including “Blind” that had already been played to accompany the ready-to-wear collection for the Fall-Winter 2008/9 catwalk.
Also worthy of note were visits from the artist Jeff Koons, actresses Kate Bosworth and Sarah Jessica Parker and the photographer Terry Richardson...