Jeff Koons at the Château de Versailles, published in Vanity Fair Italy

In 1987, the first CHANEL watch is created and is simply called "Première." Its octagonal shape is what makes this watch original, and just like the cap on the N°5 bottle, it is a reminder of the geometrical shape of the Place Vendôme, seen from the windows of Mademoiselle Chanel's room at the Hotel Ritz.

This year, CHANEL launches the new version of this cult watch in ceramic, a luxurious, noble, smooth and light material. This new version still has the original hands and octagonal shaped case, it is fine and feminine, and has the same precious line as the discrete watches from the 1930’s.

This re-edition is available in two colors, black and white, four ceramic versions, steel and diamonds or ceramic, 18-carat white gold and diamonds.

For more information, visit the Fine Jewellery & Watches website on chanel.com.

Spring-Summer 2009 Ready-to-Wear