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CHANEL NEWS

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making-of-the-ready-to-wear-campaign

Friday, January 23, 2009

Making of the spring-summer 2009 ready-to-wear campaign

A house in Vermont

As soon as Karl Lagerfeld saw the house in Vermont he knew he had found the setting for the next Chanel ad campaign. It is a typical New England wooden house, set on the banks of Lake Champlain, with a severe and puritan look that makes it seem like the house has been frozen in the mid 19th century. As the designer put it: "I love this house, it is so Emily Dickinson", referring to the tormented romanticism of the American poet from Massachusetts whose work went unrecognised during her lifetime.

It was in the empty rooms of this vast six-bedroom house that the designer photographed Heidi Mount - the 21 year old American model from Salt Lake City who opened the Spring-Summer 2009 Ready-to-Wear show.

Karl Lagerfeld has also said that the campaign shots are inspired by the work of the Danish painter Vilhelm Hammershoi, whose austere interiors with sunlight flooding in through the sash windows are the backdrop for silent feminine meditations.

paris-moscou

Friday, January 9, 2009

Paris-moscou - Key silhouette of the collection

For this season's Métiers d'Art collection, dedicated to the link between Paris and Moscow, Karl Lagerfeld was inspired by early 20th century Russian pictorial avant-garde. Virginie Viard, the Creative Studio Director at Chanel, and Karl Lagerfeld's right-hand woman, selected and decoded the details of a key silhouette from the collection, "this black taffeta dress plays with the contrast between geometrical beveled architecture and the delicacy of tulle frills.

The magnificent embroidered piece, made by the Atelier Lesage (over 110 hours of work) is directly inspired by Liobov Popova's painting, "Painterly Architectonics, 1918-19". On the shoulders, the black ottoman coat is cut at the waist for greater freedom of movement. Its volume is also a reminder of constructivist architecture. The shearling shapka, made by the Maison Michel, is rimmed with bead fringes and a minutely detailed golden crown. I would say that this silhouette connects the two faces of Moscow: the splendor of a prestigious heritage and the boldness of the aesthetic revolution."
The painting that inspired this dress is part of the exhibition "Russian Avant-Garde in the Costakis collection" at the Musée Maillol in Paris, until March 2nd 2009.

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the-first-movie-by-karl-lagerfeld

Monday, December 22, 2008

The first movie by karl lagerfeld

"COCO 1913 - CHANEL 1923"

At a time when several movies about Mademoiselle Chanel’s life are being made, Karl Lagerfeld adds his personal touch by directing his first movie for the Paris-Moscou show. The designer was behind every detail: from the script to the set, as well as the casting and the editing.

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