THE J12 IT'S ALL ABOUT SECONDS

Crossing the street, meeting someone's gaze, changing the course of your destiny. Each is a story of encounters. A story of decisive seconds for a woman who's in touch with her life. Featuring the Calibre 12.1, a self-winding movement manufactured exclusively for CHANEL, the J12 is made for encounters such as these. The companion for every second.

  • Margot Robbie

    “I think I make the biggest life decisions in a split second.”

    Margot Robbie rose to fame in 2013 with her appearance in Martin Scorsese’s The Wolf of Wall Street. Since then, she has played many lead roles alongside the biggest names in cinema. Her remarkable performances have earned her nominations for the most prestigious awards. In 2014, she launched her own production company, through which she notably produced the film I, Tonya.\u000d\u000aShe became a CHANEL ambassador in 2018 and later the face of the GABRIELLE CHANEL fragrance.

  • Keira Knightley

    “Right now, I am definitely living in the moment.”

    Keira started her career at 16, playing Sabé in Star Wars: The Phantom Menace, which she has followed with a series of strong female roles. Chosen by CHANEL to represent COCO MADEMOISELLE fragrance, she then became the face of ROUGE COCO and CHANEL Fine Jewellery.

  • Lily-Rose Depp

    “My life changed the second my little brother was born.”

    Lily-Rose made her debut on the silver screen at 15. A year later, she appeared with her mother at the Métiers d’Arts runway show in New York. This symbolic moment marked the beginning of her story with CHANEL, and she became the muse for N°5 L'EAU.

  • Ali MacGraw

    “THE SECOND AN AGENT SAW THE AD I POSED IN FOR CHANEL N°5.”

    Ali was only 22 when she was working as photographer Melvin Sokolsky's assistant and crossed paths with Gabrielle Chanel. In 1965, she found herself on the other side of the camera, posing and becoming the muse for N°5. The ad launched her acting career.

  • Vanessa Paradis

    “A decisive second is when you fall in love.”

    Vanessa was 14 when she began her music career with the song “Joe le Taxi,” which topped the charts in 1987. After being chosen as the muse for COCO fragrance and filmed by Jean-Paul Goude in 1991, she developed a close and loyal bond with CHANEL.

  • Naomi Campbell

    “Every action that I've committed myself to is a decisive second.”

    Naomi was the first black fashion model to grace the cover of French Vogue and has since appeared in numerous photoshoots with world-famous photographers and walked countless runways for CHANEL, for whom she is considered a legend.

  • Liu Wen

    “THE SECOND I BOUGHT A ONE-WAY TICKET FROM MY HOMETOWN YONGZHOU TO BEIJING.”

    Liu dreamed of being a model. She decided to try her luck in Beijing, becoming the first Asian top model to make it in the fashion world and land the cover of American Vogue. She was then discovered by CHANEL and has been an ambassador of the House since then.

THE J12

Stop for one second to discover the J12. A watchmaking icon, the timepiece features the Calibre 12.1, a self winding movement manufactured exclusively for CHANEL.

Explore the J12 in boutiques

Discover the iconic watch at your nearest boutique.