31 LE ROUGE.
The most exclusive lipstick offered by the House, inspired by an iconic address: 31 rue Cambon , the birthplace of CHANEL creation.
12 ESSENTIAL, UNIVERSALLY FLATTERING SHADES INSPIRED BY GABRIELLE CHANEL’S CREATIONS, ATELIERS, AND ICONIC APARTMENT. When blended with pigments, mother-of-pearl powder reveals intense, purely radiant color.
An intense,
luminous,
long-wearing,
satin finish.
A fine,
silky,
lightly scented,
glide-on formula.
Gardenia oil, a CHANEL-exclusive ingredient*, makes this not only a lip colour but also a lip care product.
*Patent pending in Europe, the United States, South Korea, China, and Japan
THE FIRST CHANEL LIPSTICK HOUSED IN A SQUARE, FACETED GLASS CASE
Product Information
DESCRIPTION
31 LE ROUGE. The spirit of 31 rue Cambon, in the most mesmerising lipstick yet.
Inspired by the mirrors that line the legendary Art Deco staircase in Gabrielle Chanel’s rue Cambon apartment, the faceted square case of 31 LE ROUGE is the most irresistible packaging in the history of CHANEL lipstick. A two-digit combination unlocks a fusion of sophistication and functionality, of creative and technical mastery, of absolute singularity and fluidity of design, of an intimate and aesthetic experience, all contained within a clear glass case that showcases the metallic gleam of a refillable bullet.
Its 12 shades, ranging from garnet to fuchsia and brown to crimson, are vibrant reflections of Gabrielle Chanel's memories, the mastery demonstrated by the ateliers, and the creativity and vitality integral to rue Cambon. These colours were created to reveal, to embellish, to state the obvious, and were made for singularity rather than subtlety.
The formula, which has been carefully developed by the CHANEL laboratories, offers a long-lasting look and an entirely new sensory experience.
More than just a chance to experience 31 LE ROUGE—a rendez-vous. And the fact that it takes place only at the most emblematic boutiques is no coincidence.
COMPOSITION
Finely micronised pigments, combined with sheer pearlescent particles, reveal intense, purely radiant colour.
Skincare benefits, which contribute to better-looking lips with each passing day, complement its glide-on texture and intense, long-wearing color.
Its formula is enriched with gardenia oil from Gaujacq, a CHANEL-exclusive ingredient*, and Maracuja oil. Lips are left smoother and better defined.
After 1 month of use, lips are:
Better moisturised: +70%**
Smoother: +44%***
Firmer: +55%***
More defined: +14%***
*Patent application filed in Europe, the United States, South Korea, China, and Japan.
**Instrumental test performed with a corneometer on bare lips after 4 weeks of use, 20 women.
***Clinical evaluation of bare lips after 4 weeks of use, 26 women.
HOW TO USE
Smooth precision application in a single stroke.
Begin by applying the lipstick in an "X" shape at the center of the lips, from the top lip toward the bottom lip. Then extend it out toward the corners.
Refills cannot be used without a case and are compatible exclusively with 31 LE ROUGE.
31 LE ROUGE comes with a quilted black sleeve designed to protect the lipstick's square, faceted glass case. Always keep the product in its sleeve when not in use, to prevent scratches and keep the glass beautifully polished.
SIZE
3.3 g
List of Ingredients
PENTAERYTHRITYL ADIPATE/CAPRATE/CAPRYLATE/HEPTANOATE | CAPRYLIC/CAPRIC TRIGLYCERIDE | LIMNANTHES ALBA (MEADOWFOAM) SEED OIL | SQUALANE | ETHYL OLEATE | BIS-BEHENYL/ISOSTEARYL/PHYTOSTERYL DIMER DILINOLEYL DIMER DILINOLEATE | SYNTHETIC WAX | POLYGLYCERYL-2 ISOSTEARATE/DIMER DILINOLEATE COPOLYMER | HELIANTHUS ANNUUS CERA SEED (HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX) | CANDELILLA CERA (EUPHORBIA CERIFERA (CANDELILLA) WAX) | LAUROYL LYSINE | CELLULOSE | CERA CARNAUBA (COPERNICIA CERIFERA (CARNAUBA) WAX) | STEARALKONIUM HECTORITE | SYNTHETIC FLUORPHLOGOPITE | PASSIFLORA EDULIS SEED OIL | GARDENIA FLORIDA FLOWER EXTRACT | ETHYL LINOLEATE | ETHYL PALMITATE | PROPYLENE CARBONATE | ETHYL STEARATE | PARFUM (FRAGRANCE) | ALUMINUM HYDROXIDE | TOCOPHEROL | DIMETHICONE | [+ / - (MAY CONTAIN) | CI 12085 (RED 36) | CI 15850 (RED 6) | CI 15850 (RED 7 LAKE) | CI 15985 (YELLOW 6 LAKE) | CI 17200 (RED 33 LAKE) | CI 19140 (YELLOW 5 LAKE) | CI 42090 (BLUE 1 LAKE) | CI 45380 (RED 22 LAKE) | CI 45410 (RED 28 LAKE) | CI 73360 (RED 30 LAKE) | CI 77163 (BISMUTH OXYCHLORIDE) | CI 77491, | CI 77492, | CI 77499 (IRON OXIDES) | CI 77742 (MANGANESE VIOLET) | CI 77891 (TITANIUM DIOXIDE) | MICA] | BS000142A
The list of ingredients is included on all of our product packaging. In case of an allergy, always check the list of ingredients before you use the product.
CHANEL 92 200 Neuilly-sur-Seine
the signature presentation
Each purchase is thoughtfully wrapped in iconic CHANEL packaging.
Redesigned with tomorrow in mind, every element has been optimized to minimize waste. Boxes and bags are recyclable* and made with recycled materials and paper from responsibly managed forests, as well as water-based ink and glue. Pouches feature 100% cotton.
*Packaging recyclability is dependent on sorting and recycling methods, which vary by location.
Choose between 2 wrapping options at checkout:
THE CLASSIC
THE ESSENTIAL
A 100% cotton pouch placed directly in a shipping box.
what are my delivery options ?
All orders placed through the CHANEL Online Boutique are uniquely packaged by CHANEL and can be delivered to locations in Singapore only (excluding certain restricted areas in Singapore as set out in our terms of sale).
CHANEL offers the following delivery options:
• Standard Complimentary Delivery within 2-4 business days is offered for orders above SGD 100. For orders below SGD 100, shipping fee of SGD 10 will be applied.
• Ship to Store Delivery to your selected boutique
*Availability of this service is subjected to change without prior notice.
what are your return / exchange policies ?
You can return all or part of your CHANEL online boutique order (except for certain limited-edition products) within 14 calendar days from the date of order delivery, provided products are in original packaging with packing list and original receipt. For hygiene and safety reasons, products that have been unsealed or used are generally not eligible for return. For certain products, it may not be possible to determine if the product has been used (for example, the product may not be sold sealed or in any package). Such products may also not be eligible for return. All returns remain at CHANEL’s sole discretion. Do note that returns will also not be allowed for certain limited-edition products.
Please note that returns will not be accepted at any other retail outlet that sells CHANEL products.
All refunds will be credited to the original card/method that was used for payment, and refund processing time may vary depending on your bank. Please note, Chanel online boutique orders cannot be exchanged, but you may, subject to these terms and conditions, return an order to receive a refund.
Please contact our Client Care Representative Online or call 800 321 1500, Mon to Fri excluding Public Holidays, 1000-1900 and we will arrange for our carrier to collect the products from you.
31 LE ROUGE
SATIN LIPSTICK