5, beyond a number

LUCK

5 like the 5th sign of the zodiac, Gabrielle Chanel’s astrological symbol.

5 like the day she presented her couture collections.

5 like her lucky number.

5, luck according to CHANEL.

MOVEMENT

In numerology, 5 represents life and movement.

It’s the number of an elusive and independent person.

Just as each CHANEL creation allows the body to move with ease, liberated and unencumbered.

HAND

5 like the 5 fingers of a hand. United, inseparable.

Like the hands of a seamstress, shaping, transforming, altering a dress.

Like Gabrielle Chanel, who never stopped working with all 10 fingers on the garment itself to create each piece in her collections.

HARMONY

The shape of the number 5 combines graphic perfection and symbolic meaning.

It’s the meeting of the curve and the line, freedom and rigour, femininity and masculinity.

SENSES

Hearing, sight, touch, smell, taste.

5 senses to understand the world and experience CHANEL creations: the rustle of fabric, the splendour of colours, the texture of precious stones, the smell of a fragrance, the taste for risk.