1990 LAUNCH OF ÉGOÏSTE PERFUME
This original fragrance disrupts the codes of men's fragrances with its notes of Sandalwood and Madagascan Vanilla. Jean-Paul Goude's advertising film was awarded the Golden Lion at the 37th International Advertising Film Festival in Cannes.
CREATION OF THE MADEMOISELLE WATCH
Creation of the MADEMOISELLE watch, with a bracelet consisting of five rows of pearls.
ACQUISITION OF G&F CHÂTELAIN WATCHMAKING MANUFACTURE IN SWITZERLAND
CHANEL acquires the G&F Châtelain watchmaking manufacture in Chaux-de-Fonds in Switzerland.
CREATION OF CHANEL FINE JEWELRY
Creation of CHANEL Fine Jewelry with the reproduction of the COMÈTE necklace from the Bijoux de Diamants collection created by Gabrielle Chanel in 1932.
1995 SPRING/SUMMER READY-TO-WEAR CAMPAIGN
Helena Christensen and Claudia Schiffer are the faces of the 1995 Spring/Summer Ready-To-Wear collection. This resoundingly successful collection made a lasting impression. The campaign was photographed by Karl Lagerfeld.
LAUNCH OF ROUGE NOIR NAIL LACQUER
Created as a reference to one of Gabrielle Chanel's favorite colors, the new shade Rouge Noir N°18 of Le Vernis experiences amazing success.
1996/1997 FALL/WINTER READY-TO-WEAR CAMPAIGN
Karl Lagerfeld selects Scottish model Stella Tennant as the face of the 1996/1997 Fall/Winter Ready-to-Wear collection. Her androgynous allure marked a turning point in the aesthetics of this period.
APPOINTMENT OF VIRGINIE VIARD TO THE HAUTE COUTURE STUDIO
Virginie Viard is named Director of the CHANEL Haute Couture Studio where she is responsible for the embroidery department. Two years later, she also takes over the Ready-to-Wear Studio. She joined the CHANEL Creation Studio as an intern in 1987.
OPENING OF FINE JEWELRY BOUTIQUE AT 18 PLACE VENDÔME
On November 18th 1997, the mansion at 18 place Vendôme is inaugurated. The 18 PLACE VENDÔME collection was presented for the opening of this beautiful new site devoted entirely to the Watches and Fine Jewelry collections.