1960s CELEBRITIES DRESS IN CHANEL
The most prominent women of the era (Elizabeth Taylor, Jane Fonda, Jackie Kennedy, Romy Schneider, Jeanne Moreau, etc.) are dressed in CHANEL.
1965
ARRIVAL OF JACQUES HELLEU
Jacques Helleu becomes the Artistic Director of perfumes and beauty products for CHANEL. As the Artistic Director for the Fragrance & Beauty division, as well as for the brand’s Watches & Fine Jewelry division, he was responsible for its image. The iconic advertising films created under his direction resulted from the dialogue that he maintained with the directors, to whom he granted great freedom of expression.