The land of grasse

Respect for the land


Sustainable development had not yet entered their vocabulary, but the Mul family already had an ingrained understanding of the concept. “Our flowers are like children who we raise into adulthood,” says Fabrice Bianchi.
The 20 hectares of fields devoted to flowers for perfume are tended to with unparalleled rigor and care. Today as in the past, no chemical fertilisers are used to grow the flowers. In close cooperation with CHANEL, the Mul family continues to improve their techniques in keeping with sustainable farming practices, so that the flowers are at their best, and the soil is not depleted. Between crops, they conduct in-depth analyses on the fields to understand their composition.

Dare to progress

“There's a risk of damaging everything if we don't take time to understand the flowers. We need to dare, to test, and to think in the long term.” Fabrice Bianchi

From land to flagrance


In 1988, a plant was built right in the middle of the fields. It is used to process the fresh flowers, in their full essentiality, as soon as they are harvested.

The plant is not only a production and processing unit for flowers, but also a genuine laboratory to test and improve the olfactory rendering of each harvest. CHANEL and the Mul family share a desire to produce the most fragrant flowers possible and to guarantee the same quality, today and tomorrow. At the heart of the partnership is traceability of the flower, from the field to the processing plant where it is transformed into et

From land to flagrance


In 1988, a plant was built right in the middle of the fields. It is used to process the fresh flowers, in their full essentiality, as soon as they are harvested.

The plant is not only a production and processing unit for flowers, but also a genuine laboratory to test and improve the olfactory rendering of each harvest. CHANEL and the Mul family share a desire to produce the most fragrant flowers possible and to guarantee the same quality, today and tomorrow. At the heart of the partnership is traceability of the flower, from the field to the processing plant where it is transformed into et

Suspended time

“I love what is unforeseen, the abundance of flowers and the atmosphere of harvesting.”
Jean‑François Vieille

The seasons