The land of grasse
Respect for the land
Sustainable development had not yet entered their vocabulary, but the Mul family already had an ingrained understanding of the concept. “Our flowers are like children who we raise into adulthood,” says Fabrice Bianchi.
The 20 hectares of fields devoted to flowers for perfume are tended to with unparalleled rigor and care. Today as in the past, no chemical fertilisers are used to grow the flowers. In close cooperation with CHANEL, the Mul family continues to improve their techniques in keeping with sustainable farming practices, so that the flowers are at their best, and the soil is not depleted. Between crops, they conduct in-depth analyses on the fields to understand their composition.
Dare to progress
“There's a risk of damaging everything if we don't take time to understand the flowers. We need to dare, to test, and to think in the long term.” Fabrice Bianchi
“I love what is unforeseen, the abundance of flowers and the atmosphere of harvesting.”