CHANEL J12 BOAT RACE Oxford and Cambridge

DEFYING TIME AND TIDES

As the first Title Sponsor and Official Timekeeper of The Boat Race, CHANEL J12 is proud to reaffirm its partnership with the legendary rowing event. Held annually, The Boat Race has pitted the prestigious universities of Oxford and Cambridge against each other on London’s River Thames since 1829.

A CELEBRATION OF THE VALUES OF SPORTSMANSHIP AND EXCELLENCE SHARED BY THE HOUSE

The synchronicity between the rowers, working in perfect harmony, mirrors the craftsmanship behind the iconic J12 watch. Whether on the water or at the Manufacture, impeccable balance and precision tell the same story: one of teamwork at the service of perfection. Inspired by racing yachts and designed to withstand every test, the J12 embodies this drive to rise to the challenge.

SPORT, A TIMELESS CHANEL LANGUAGE

Gabrielle Chanel’s connection with England stems from her discovery of outdoor sports, which she enjoyed alongside the Duke of Westminster in the 1920s. Life in the open air, the meticulous British wardrobe, and the non-restrictive clothing needed for these activities inspired a new look. For Mademoiselle, sport became a language of style where movement dictated elegance.