31 LE ROUGE.
The most exclusive lipstick offered by the House inspired by an iconic address: 31 rue Cambon , the birthplace of CHANEL creation.
12 ESSENTIAL, UNIVERSALLY FLATTERING SHADES INSPIRED BY GABRIELLE CHANEL’S CREATIONS, ATELIERS, AND ICONIC APARTMENT. When blended with pigments, mother-of-pearl powder reveals intense, purely radiant color.
An intense,
luminous,
long-wearing,
satin finish.
A fine,
silky,
lightly scented,
glide-on formula.
Gardenia oil, a CHANEL-exclusive ingredient*, makes this not only a lip color but also a lip care product.
*Patent pending in Europe, the United States, South Korea, China, and Japan
THE FIRST CHANEL LIPSTICK HOUSED IN A SQUARE, FACETED GLASS CASE
Product Information
DESCRIPTION
31 LE ROUGE. The spirit of 31 rue Cambon, in the most mesmerising lipstick yet.
Inspired by the mirrors that line the legendary Art Deco staircase in Gabrielle Chanel’s rue Cambon apartment, the faceted square case of 31 LE ROUGE is the most irresistible packaging in the history of CHANEL lipstick. A two-digit combination unlocks a fusion of sophistication and functionality, of creative and technical mastery, of absolute uniqueness and fluidity of design, of an intimate and aesthetic experience, all contained within a clear glass case that showcases the metallic gleam of a refillable lipstick.
Its 12 shades, ranging from garnet to fuchsia and brown to crimson, are vibrant reflections of Gabrielle Chanel's memories, the mastery demonstrated by the ateliers, and the creativity and vitality integral to rue Cambon. These colours were created to reveal, to embellish, to state the obvious, and were made for individuality rather than subtlety.
The formula, which has been carefully developed by the CHANEL laboratories, offers a long-lasting look and an entirely new sensory experience.
More than just a chance to experience 31 LE ROUGE - a rendez-vous. And the fact that it takes place only at the most emblematic boutiques is no coincidence.
31 LE ROUGE comes with a quilted black sleeve designed to protect the lipstick's square, faceted glass case.
COMPOSITION
Formulated with 75% naturally derived ingredients with no compromise on efficacy, 31 LE ROUGE is an innovation in makeup.
Skincare benefits, which contribute to the appearence of better-looking lips with each passing day, complement its glide-on texture and intense, long-wearing colour.
Finely micronised pigments combined with sheer mother-of-pearl reveal intense, purely radiant colour.
Its formula is enriched with Gardenia oil from Gaujacq, a CHANEL exclusive ingredient*, and Maracuja oil, to leave lips appearing smoother and more defined.
After 1 month of use, lips:
Feel more moisturised: +70%**
Appear Smoother: +44%***
Look Firmer: +55%***
Appear more defined: +14%***
*Patent pending in Europe, the United States, South Korea, China, and Japan.
**Instrumental test performed with a corneometer on bare lips after 4 weeks of use, 20 women.
***Clinical evaluation of bare lips after 4 weeks of use, 26 women.
HOW TO USE
Smooth precision application in a single stroke.
Begin by applying the lipstick in an "X" shape at the centre of the lips, from the top lip towards the bottom lip. Then extend it out towards the corners.
31 LE ROUGE comes with a quilted black sleeve designed to protect the lipstick's square, faceted glass case. Always keep the product in its sleeve when not in use, to prevent scratches and keep the glass beautifully polished.
Refills cannot be used without a case and are compatible exclusively with 31 LE ROUGE.
SIZE
3.3 g
List of Ingredients
The list of ingredients is included on all of our product packaging. In case of an allergy, always check the list of ingredients before you use the product.
CHANEL 92 200 Neuilly-sur-Seine
Each purchase is thoughtfully wrapped in iconic CHANEL packaging.
Redesigned with tomorrow in mind, every element has been optimized to minimize waste. Boxes and bags are recyclable* and made with recycled materials and paper from responsibly managed forests, as well as water-based ink and glue. Pouches feature 100% cotton.
*Packaging recyclability is dependent on sorting and recycling methods, which vary by location.
Choose between 2 wrapping options at checkout:
THE CLASSIC
Presented in a recyclable* black-and-white box or bag.
*Packaging recyclability is dependent on sorting and recycling methods, which vary by location.
L’ESSENTIEL
A 100% cotton pouch placed directly in a shipping box.
home delivery (complimentary)
Riyadh: delivery within 2 days.
Jeddah: delivery within 2 to 3 days.
Makkah, Medina, Taif: delivery within 3 to 5 days.
Other cities: delivery within 5 to 7 days.
You will receive an e-mail with a tracking link when your order will be shipped.
Please note that under exceptional circumstances, the delivery time could be affected. Our Customer Care team will inform you of any delay that might occured.
Alternative delivery date can be arranged if delivery failed on delivery date. Please contact our Customer Care at 800.850.1490
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THE TECHNIQUE
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31 LE ROUGE
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