Spring-Summer 2024
haute couture show

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Presented at the Grand Palais Éphémère in Paris, the CHANEL
Spring-Summer 2024 Haute Couture collection imagined by Virginie Viard takes the button, an object as utilitarian as ornamental, into the world of ballet and dance. An expression of grace, freedom and precision in every movement, the pink and white aquarelle-dominated collection reveals the finesse of savoir-faire. Long dresses, short straight skirts, jumpsuits, tulle, pleats, lace, flowers and bows give rise to an ethereal and feminine collection, worn over white ballet leotards and tights, and infused with references to contemporary culture.

A Series of Photographs by Malick Bodian

In the set of the show that pays tribute to the jewelled button dear to the House, a series of photographs taken by Malick Bodian shines a light on the CHANEL Spring-Summer 2024 Haute Couture collection.

Ambassadors and Friends of the House at the Show

In the intimate set of the show, ambassadors and friends of the House Margaret Qualley, Kendrick Lamar, Dave Free, Minji, Naomi Campbell and Anna Mouglalis share their impressions on the CHANEL Spring-Summer 2024 Haute Couture collection.

Directed by Caroline de Maigret.

See the Film
See the Film
See the Film
See the Film
See the Film

A Conversation with Margaret Qualley

Primary vocation of the House, CHANEL Haute Couture allows all dreams and creative audacities. In this second episode, recorded in the apartment of Gabrielle Chanel at the 31, rue Cambon ahead of the Spring-Summer 2024 Haute Couture show, actress and House ambassador Margaret Qualley shares her personal experience of CHANEL Haute Couture, the emotions it encloses, and opens up about her artistic career and relationship to time.

A conversation led by Géraldine Sarratia.

Front Row at the Show

Ambassadors and friends of the House, Naomi Campbell, Margaret Qualley, Kendrick Lamar, Anna Mouglalis, Minji, Rebecca Marder,
Lucy Boynton, Charlotte Casiraghi, Xin Zhilei and Caroline de Maigret attended the CHANEL Spring‑Summer 2024 Haute Couture show in Paris.

At the invitation of Virginie Viard, Kendrick Lamar and creative partner Dave Free meet the world of CHANEL Haute Couture for the first time, bringing to life a story about time and transmission.

Actress and House ambassador Margaret Qualley plunges us into the tale “The Button” alongside actress and House ambassador Anna Mouglalis, as well as friend of the House Naomi Campbell.

Written and directed by Dave Free.
Scored by Kendrick Lamar.
Serviced by pgLang.

See the teaser

"Beauty within the imperfections of time" – " The button"

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