2021/22 Métiers d’art show
THE 2021/22 MÉTIERS D’ART COLLECTION
The 2021/22 Métiers d’art collection by Virginie Viard was presented at le19M, the new Parisian building imagined by CHANEL dedicated to the Fashion Métiers d'art. Metropolitan yet sophisticated, the collection is rich in details crafted in the Maisons d'art ateliers, with nods to le19M’s architecture through embroideries and structured proportions.
The 2021/22 Métiers d’art show
Ambassadors and friends of the House Vanessa Paradis, Ibeyi, Lucy Boynton, Pharrell Williams, Sofia Coppola and Anamaria Vartolomei share their impressions after the CHANEL 2021/22 Métiers d’art show at le19M, the new Parisian building dedicated to the Fashion Métiers d’art.
AMBASSADORS AND FRIENDS OF THE HOUSE IN THE MÉTIERS D’ART ATELIERS
Friends and ambassadors of the House discover the Maisons d’art ateliers, newly installed inside le19M, the Parisian building dedicated to the Fashion Métiers d'art. In the skilled hands of artisans, designs for the CHANEL 2021/22 Métiers d’art collection by Virginie Viard come to life before their very eyes.
Caroline de Maigret
Abd Al Malik
LES ATELIERS LOGNON
DINNER AT LA COUPOLE
Ambassadors and friends of the House Angèle, Pedro Winter, Pharrell Williams, Lucy Boynton, Orelsan and Soo Joo Park gathered at the historic Parisian restaurant La Coupole for dinner and a live performance by the French artist MC Solaar joined by Bambi Cruz to celebrate the 2021/22 Métiers d’art collection presented at le19M.
Listen to the CHANEL 2021/22 Métiers d’art show playlist.
WITH BRUNO PAVLOVSKY
On December 8th, 2021, the day after the 2021/22 Métiers d'art show, around 200 students attended a masterclass given by Bruno Pavlovsky, President of CHANEL's Fashion Activities, with the participation of Caroline de Maigret and Pharrell Williams, ambassadors of the House, and Dimitri Chamblas, who choreographed the film presented before the show. Moderated by Tyler Brûlé, Chairman and Editorial Director of Monocle magazine, the discussion was held at le19M, the new Parisian building imagined by CHANEL and dedicated to the savoir-faire of the Fashion Métiers d'art.
MÉTIERS D’ART 2021/22 SHOW
SILHOUETTES IN MOTION
Gestures and words
THE MÉTIERS D’ART
Since 2002, the CHANEL Métiers d’art collection has been an annual rendezvous that pays tribute to the virtuoso hands of fashion.
The one presented on Tuesday December 7th 2021 will be more so than ever, as Virginie Viard, Artistic Director of the Fashion collections, has chosen le19M, the luminous new building and beating heart of the Métiers d’art, as the venue for the show.
The Métiers d’art bring together several hundred embroiderers, feather workers, paruriers, goldsmiths, pleaters, shoemakers, hatters, milliners, glove makers, tanners, leatherworkers, as well as silk and cashmere experts based in France, Italy, Spain and Scotland. Through a creative dialogue with Virginie Viard, the set of savoir-faire perpetuated and constantly reinvented by these artisans contributes to rendering each creation an exceptional piece.
This fruitful conversation between the House of CHANEL and the Métiers d’art was initiated by Gabrielle Chanel herself, who called upon the skills of Paris’ best artisans. As early as 1985, CHANEL began the process of acquiring these métiers, as a means to ensure their durability, to allow for creative research and to support their development. Today, the Métiers d’art bring together some forty Maisons d’art and factories, representing more than six thousand, six hundred employees of all generations and backgrounds who work with CHANEL and other great names in fashion in France and around the world.
The preservation of this heritage goes hand in hand with the need to focus on the future, to inspire new vocations and to experiment with new techniques. For this to happen it became necessary to embody this patrimony with an actual place, le19M. This year, eleven Maisons d’art have been brought together at this new building dedicated to the Métiers d’art and designed by CHANEL, located between the municipality of Aubervilliers and the 19th arrondissement of Paris: the embroiderers Lesage — along with Lesage Intérieurs and its School of Art Embroidery — and Montex — with its MTX decoration department —, the shoemaker Massaro, the feather and flower maker Lemarié, the milliner and hatter Maison Michel, the pleater Lognon, the flou specialist Paloma and the goldsmith Goossens.
For the 2021/22 Métiers d’art show presented at le19M, CHANEL called upon the REMEMBERS Studio to make eight animated films. Eight models close to the House are portrayed in imaginary worlds inspired by eight Métiers d’art. le19M is the backdrop to these films, which have a lively graphic rhythm and are inspired as much by manga as by avant-garde animation.
A tribute to CHANEL’s creative dialogue with the Métiers d’art, these short films echo the virtuosity of the great artisans they celebrate. They combine the symbols of the House, historic fashion savoir-faire and the unique architecture of le19M, this place where dreams are made.