Costumes designs, support to festivals and talents of today and tomorrow; CHANEL has never stopped accompanying creation and contributes actively to the transmission of cinematographic heritage.
CHANEL is committed to supporting cinematic creation. In 1931, at the request of American producer Samuel Goldwyn, Gabrielle Chanel travelled to Hollywood to dress actresses from the United Artists studio, such as Gloria Swanson. This event marked the beginning of a deep connection between CHANEL and cinema, which has continued to grow over the years into a lasting, multi-faceted commitment to the service of creation.
It all started with actresses whom the House has accompanied over the years, dressing them on screen and on red carpets, and nurturing relationships of trust and complicity with those who—through their roles and personalities—embody the allure of CHANEL.
The House also seeks to share the richness and diversity of cinema with a broader audience, while preserving its heritage and passing it down to future generations. To this end, CHANEL actively supports numerous festivals in Biarritz, Deauville and Dakar, contributes to the restoration of masterpieces such as Port of Shadows (1938) by Marcel Carné, and supports major institutions such as Cahiers du Cinéma and the Academy of Motion Picture Arts and Sciences in Los Angeles.
This commitment is also reflected in the creation and loan of costumes as part of unique artistic collaborations—most recently for The End (2024), a film directed by Joshua Oppenheimer, starring Tilda Swinton, for Nouvelle Vague (2025), Richard Linklater's latest feature film, or for Couture (2025) by Alice Winocour.
