2000 CREATION OF THE J12 WATCH

Creation of the iconic J12 watch, the first sports watch by CHANEL, in black ceramic.

2001

LAUNCH OF COCO MADEMOISELLE PERFUME

Launch of Coco Mademoiselle, created by Jacques Polge, a fresh oriental scent that brings the Chypre fragrance family back in style with its exclusive fractional patchouli note. Kate Moss was the face of its campaign.

2002

ACQUISITION OF MAISONS LESAGE AND MASSARO

Paraffection acquires the Massaro shoemaking house and Lesage embroidery house, thus adding to the three artistic crafts houses owned by the company (Desrues, Lemarié, Maison Michel).

2002

\u0022SATELLITE LOVE\u0022, THE FIRST MÉTIERS D'ART COLLECTION

Karl Lagerfeld launches the Chanel \u0022Métier d’art\u0022 collection, an annual Ready-to-Wear collection that, out with the official collection calendar, pays tribute to the expertise of these exceptional craftsmen. The collection named \u0022Satellite Love\u0022, made up of 33 models, is presented in the Haute Couture salons of the House of CHANEL.

2003

CREATION OF THE WHITE J12 WATCH

Following the international success of the J12 in black ceramic, the white ceramic version of the J12 is launched. This exclusive new watch marks the introduction of white into watchmaking. In the same year, the following watches were also launched: the CHOCOLAT watch with a digital movement, the CAMÉLIA watch, and the 1932 watch.

2003

FIRST YEAR OF PARTICIPATION AT THE BASELWORLD WORLD WATCH AND JEWELRY SHOW IN BASEL

CHANEL’s first year of participation at the Baselworld World Watch and Jewelry Show in Basel with a booth designed by Peter Marino.

2004

FIRST MÉTIERS D'ART FASHION SHOW ABROAD

For the first time, the House of CHANEL hosts a Métiers d'Art fashion show abroad. It takes place at the new CHANEL flagship store in Ginza, Tokyo.

2004

LAUNCH OF ALLURE HOMME SPORT FRAGRANCE

With Allure Homme Sport, Jacques Polge creates a new interpretation of masculine allure. It evokes movement, freedom that echoes fashion, and the sporty allure that Gabrielle Chanel created for herself. Jacques Helleu created a simple, wide bottle with a chiseled profile, thanks to a new technology.

2004

NICOLE KIDMAN, FACE OF N°5

Jacques Helleu selects Nicole Kidman to be the new face of N°5. The campaign and the film were produced by director Baz Luhrmann.

2005

FIRST FASHION SHOW AT THE GRAND PALAIS

The 2006 Spring-Summer Ready-To-Wear fashion show is held at the Grand Palais. It was the first CHANEL show to take place there, and collections are presented there still today.

2005

CHANEL EXHIBITION AT THE MET IN NEW YORK

Organized by the Costume Institute, the CHANEL exhibition is hosted at the Metropolitan Museum of Art in New York from May 5th to August 7th 2005.

2006

LAUNCH OF CRÈME SUBLIMAGE

Launch of Sublimage Crème Régénérante Fondamentale. This cream with global anti-aging effectiveness was developed through CHANEL research on the power of plants, as well as polyfractionation, which concentrates the active molecules of a flower. Vanilla Planifolia from Madagascar is the flower featured in this cream.

2006

LAUNCH OF ROUGE ALLURE LIPSTICK

In 2006, CHANEL launches a new lipstick with intense colors featuring a clever opening system: a single click reveals the CHANEL-stamped stick.

2007

KEIRA KNIGHTLEY, FACE OF COCO MADEMOISELLE PERFUME

Keira Knightley becomes the face of Coco Mademoiselle perfume.

2007

CULTURE CHANEL \u0022L'ART COMME UNIVERS\u0022 (\u0022ART AS UNIVERSE\u0022) EXHIBITION AT THE PUSHKIN STATE MUSEUM OF FINE ARTS IN MOSCOW

Imagined and created by Jean-Louis Froment, who has curated the exhibition since its first edition in 2007 in Moscow, Culture CHANEL explores the sources of inspiration for Gabrielle Chanel, as well as the history of the House, through a wide range of themes.\u000d\u000aThis multi-part exhibition then traveled to several cities around the world, with a selected theme: Beijing and Shanghai, Canton (\u0022Le Train Bleu\u0022 or \u0022The Blue Train\u0022), Paris (\u0022N°5\u0022), Seoul (\u0022L’esprit des lieux\u0022 or \u0022The Spirit of the Place\u0022), and Venice (\u0022La femme qui lit\u0022 or \u0022The Woman Who Reads\u0022).

2007

DEATH OF JACQUES HELLEU

Jacques Helleu was the Artistic Director and image manager for the Fragrance & Beauty and Watches & Fine Jewelry divisions for the brand. The iconic advertising films created under his direction were the fruit of the dialogue that he maintained with the directors, to whom he granted great freedom of expression.

2007

LAUNCH OF LES EXCLUSIFS PERFUMES

For this new line, Jacques Polge created perfumes with great freedom whose names are a reference to the emblematic sites and creations of Gabrielle Chanel and the House: 31 rue Cambon, Bel Respiro, 28 La Pausa, N°18, Coromandel, l’Eau de Cologne. Four reproductions of 1983, N°22, Gardénia, Bois des Îles and Cuir de Russie rounded out this new collection, which were sold exclusively in CHANEL boutiques.

2009

OPENING OF FINE JEWELRY STUDIO

Opening of the Fine Jewelry Creation Studio under the direction of Patrice Leguéreau.