ROUGE ALLURE VELVET
An ultra-comfortable texture and concentrated pigments enhance lips with a matte and luminous finish. A soft formula delivers an instant feeling of hydration and suppleness. Assert your allure in every possible way with 20 intense shades.

ROUGE VIE
Anna EWERS is wearing shade 58 Rouge Vie.
1 of 3
INTEMPORELLE
Mona TOUGAARD is wearing shade 60 Intemporelle.
1 of 3
ÉTERNELLE
Bomi YOUN is wearing shade 64 Éternelle.
1 of 3
MYSTÉRIEUSE
Anok YAI is wearing shade 72 Mystérieuse.
1 of 3
APPLYING ROUGE ALLURE
A unique click. One-stroke. application Inimitable allure.


THE COLOURS OF ALLURE
Rouge Vie, Rouge Feu, Rouge Charnel… Discover the 20 shades of ROUGE ALLURE VELVET, including 14 new ones, with ultra-fine, highly concentrated pigments.
THE COLOURS OF ALLURE
Rouge Vie, Rouge Feu, Rouge Charnel… Discover the 20 shades of ROUGE ALLURE VELVET, including 14 new ones, with ultra-fine, highly concentrated pigments.