Virginie Viard has chosen Vivienne Rohner as her inspiration for the CHANEL Spring-Summer 2023 pre-collection.

The model embodies a New York reminding the 1970s, the era of little neighbourhood bookstores where you find those unfindable books, of diners where you sit at 2am, of darkened rooms with red armchairs.

In the city that never sleeps, Vivienne is the muse of a timeless and joyful elegance: her New York is a party.

photographed by Theo Wenner.

“The campaign is a fantasised version of my daily life. It is sort of a movie version of it.”

“Tailored suits are my favourite type of clothing. This outfit is the one that feels the closest to who I am.”

“New York is larger than life, but I want to live my life in a way that is larger than life.”