PRODUCT

31 LE ROUGE. The spirit of 31 rue Cambon, in the most mesmerising lipstick yet.

Inspired by the mirrors that line the legendary Art Deco staircase in Gabrielle Chanel’s rue Cambon apartment, the faceted square case of 31 LE ROUGE is the most irresistible packaging in the history of CHANEL lipstick. A two-digit combination unlocks a fusion of sophistication and functionality, creative and technical mastery, absolute singularity and fluidity of design, and an intimate and aesthetic experience – all contained within a clear glass case that showcases the metallic gleam of a refillable bullet.

Twelve luminous matte shades have been added to the existing range of 12 satin lip colours. Each of these 12 shades offer luminosity and a matte effect, all while delivering pure, intense colour. In a similar play of contrasts, the signature lipstick bullet is embossed with an elegant matte woven pattern and a shining CHANEL logo.

The 24 shades – ranging from orange rosewood to deep garnet, and pink beige to cherry red – are vibrant reflections of Gabrielle Chanel's memories, the mastery demonstrated by the ateliers, and the creativity and vitality integral to rue Cambon. Whether matte or satin, the colours were created to reveal, to embellish and to overstate, made for singularity rather than subtlety.

The formula, which has been carefully developed by the CHANEL laboratories, offers an entirely new sensory experience, supreme comfort and a long-lasting look.

More than just a chance to experience 31 LE ROUGE, it is a rendez-vous. And the fact that it only takes place at the most emblematic boutiques is no coincidence.

Benefits

Lips appear smoother, plumper and more hydrated. After 1 month of use, lips:
Appear Smoother: +16%**
Look Plumper: +18%**
Appear more luminous: +43%**

**Clinical evaluation performed on bare lips after 4 weeks of use, panel of 31 women.

COMPOSITION

Finely micronised pigments, combined with sheer pearlescent particles, reveal intense, purely radiant colour.

Skincare benefits, which contribute to better-looking lips with each passing day, complement its glide-on texture and intense, long-wearing colour.
Its formula is enriched with gardenia-infused oil from Gaujacq, a CHANEL-exclusive ingredient*, and Maracuja oil to leave lips appearing smoother and more defined.

*Patented in the United States and patent pending in Europe, South Korea, China and Japan.

HOW TO USE

Smooth precision application in a single stroke.
Begin by applying the lipstick in an "X" shape at the centre of the lips, from the top lip towards the bottom lip. Then extend it out towards the corners.

31 LE ROUGE comes with a quilted black sleeve designed to protect the lipstick's square, faceted glass case. Always keep the product in its sleeve when not in use, to prevent scratches and keep the glass beautifully polished.

Refills cannot be used without a case and are compatible exclusively with 31 LE ROUGE.