The essential moisturising step of all beauty rituals. HYDRA BEAUTY Sérum intensely hydrates, plumps up and protects all skin types against free radicals. It leaves the face radiant and plumped. Its fine, fresh texture instantly melts on the skin to reveal subtle fruity notes.
With the HYDRA BEAUTY skincare line, CHANEL Research reveals the power of its iconic flower, the camellia, and its exclusive* ultra-hydrating active ingredient: Camellia Alba PFA.** This key active ingredient helps skin restore and maintain optimal moisture levels in the cells.
HYDRA BEAUTY Sérum leaves skin soft, smooth and radiant.
After 4 weeks of use, the effects of HYDRA BEAUTY Sérum are visible:
Skin is more hydrated: +81%
Skin is more luminous: +23%
Clinical study by a dermatologist (n=29)
HYDRA BEAUTY Sérum boosts the hydrating effectiveness of CHANEL skincare and HYDRA BEAUTY skincare.
After 30 minutes:
HYDRATION (HYDRA BEAUTY CRÈME on its own): +79%
HYDRATION BOOSTER EFFECT (HYDRA BEAUTY SÉRUM + HYDRA BEAUTY CRÈME): +92%
Instrumental test (n=20)
*International patent application.
**PFA: PolyFractioning of Active Ingredients. A specific process developed by CHANEL that allows for the creation of ultra-pure cosmetic ingredients.
At the heart of the formula: Camellia Alba PFA,* extracted from camellia flower, hydrates skin and helps maintain optimal moisture levels.
HYDRA BEAUTY Sérum also benefits from the antioxidant powers of Blue Ginger PFA,* which strengthens the cellular self-defense system, as well as the immediate plumping effect of new-generation hyaluronic acid.
* PFA: PolyFractioning of Active Ingredients. A specific process developed by CHANEL that allows for the creation of ultra-pure cosmetic ingredients.
HOW TO USE
Apply to clean, dry skin, morning and/or evening, all year long or as an intensive treatment.
HYDRA BEAUTY Sérum is ideal to prepare skin for makeup.
Use as a complement to CHANEL daily skincare and the HYDRA BEAUTY skincare ritual to boost their hydrating effectiveness and enhance the natural radiance of the complexion.