In La Chaux-de-Fonds, Switzerland, the heart of the watchmaking world, lies the CHANEL Watch Manufacture. Starting with the launch of the emblematic PREMIÈRE in 1987, every timepiece imagined by the Creation Studio has come to life in this unique place that brings together the passion of expert craftsmen, the excellence of traditional savoir-faire and the precision of innovative technical tools.
From the first designs to the final checks, the creation of a new CHANEL timepiece involves the close collaboration of many complementary métiers driven by the same impetus. An in-depth dialogue takes place between the Creation Studio in Paris and the Swiss master watchmakers.
Each watch begins as an idea that takes shape at the Watch Creation Studio, directed by Arnaud Chastaingt and located at Place Vendôme in Paris, steps from rue Cambon, the epicentre of the CHANEL universe.
The creative gestures of the designers are followed by the skill and meticulousness of the master watchmakers, who realise the ambitions of the Creation Studio at the CHANEL Watch Manufacture in La Chaux-de-Fonds.
Every stage of the development and production process is handled within the CHANEL Watch Manufacture. Here, the traditional savoir-faire of passionate men and women meets the precision of innovative technological tools.
This balance of past and future, of human proficiency and industrial accuracy, ensures the excellence of CHANEL watches.
