31 LE ROUGE.
The most exclusive lipstick offered by the House inspired by an iconic address: 31 rue Cambon , the birthplace of CHANEL creation.
12 ESSENTIAL, UNIVERSALLY FLATTERING SHADES INSPIRED BY GABRIELLE CHANEL’S CREATIONS, ATELIERS, AND ICONIC APARTMENT. When blended with pigments, mother-of-pearl powder reveals intense, purely radiant color.
An intense,
luminous,
long-wearing,
satin finish.
A fine,
silky,
lightly scented,
glide-on formula.
Gardenia oil, a CHANEL-exclusive ingredient*, makes this not only a lip color but also a lip care product.
*Patent pending in Europe, the United States, South Korea, China, and Japan
THE FIRST CHANEL LIPSTICK HOUSED IN A SQUARE, FACETED GLASS CASE
THE TECHNIQUE

CHANEL TRY ON
THE VIRTUAL MAKEOVER
31 LE ROUGE
SATIN LIPSTICK

