Carried by a wind of freedom, the CHANEL Cruise 2024/25 show was held at the MAMO, Centre d’art de la Cité radieuse in Marseille. The collection imagined by Virginie Viard combines an underwater reverie with reflections of the sun through embroideries, diving hoods, sequinned jackets and swimwear.
CHANEL went on air with Radio CHANEL, a special programme broadcast on the day of the show and hosted by House ambassador Caroline de Maigret, journalist and producer Géraldine Sarratia as well as music curator Pedro Winter. Radio CHANEL brought together artists and personalities from Marseille along with ambassadors and friends of the House for an eclectic dialogue about creation.
LIVE SESSION 1
Featuring
Angela Yuen, Audrey Diwan, Charlotte Casiraghi, (LA)HORDE - Jonathan Debourwer, Arthur Harel,
Ladj Ly, Lily-Rose Depp, Marion Barbeau, Maryam Kaba, Maryline Bellieud-Vigouroux,
Olivier Amsellem, Phoebe Tonkin, SCH, Sébastien Tellier, Valentin Raffali, Zita Hanrot
LIVE SESSION 2
Featuring
Akhenaton, Anna Mouglalis, Cyril Tomas-Cimmino, DouceSoeur, Emmanuelle Luciani,
Jean-Michel Jarre, Johan Papaconstantino, Lyna Khoudri, Margaret Zhang, Marion Cotillard,
Michel Gaubert, MOODOÏD, NIX, Rosalie Varda, Wu Meng-ke, Zamdane
In a special programme hosted by House ambassador Caroline de Maigret for Radio CHANEL, ambassadors and friends of the House share their impressions of the CHANEL Cruise 2024/25 collection, presented at the Cité radieuse in Marseille.
THE SHOW DEBRIEF
Featuring Zita Hanrot, Phoebe Tonkin, Lily-Rose Depp, Anamaria Vartolomei and Sakura Andô
THE SHOW DEBRIEF
Featuring Tessa Thompson, YounJung Go, Wu Meng-ke, Sadie Sink and Margaret Zhang
THE SHOW DEBRIEF
Featuring Lyna Khoudri, Nathalie Emmanuel, Moon Lee, Angela Yuen, Fotinì Peluso and Marion Cotillard
Ambassadors and Friends of the House at the Show
Marion Cotillard, Lily-Rose Depp, Tessa Thompson, SCH, Phoebe Tonkin, Sadie Sink, Lyna Khoudri, YounJung Go, Akhenaton and Charlotte Casiraghi were among the guests attending the CHANEL Cruise 2024/25 show held at the Cité radieuse in Marseille.
Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024
Portraits of Marseille
Ahead of the CHANEL Cruise 2024/25 show, Jamie Hawkesworth immersed himself in the streets of Marseille and captured its essence through spontaneous photographs and portraits. Mirroring this depiction of the city, a series of images starring model Loli Bahia offers a first glimpse of the collection imagined by Virginie Viard, with nods to the seaside and scuba diving.
Marseille Encounters
Ahead of the CHANEL Cruise 2024/25 show, House ambassadors Caroline de Maigret and Lyna Khoudri soak up the creative atmosphere of the city. They visit the MAMO, Centre d’art de la Cité radieuse, La Friche la Belle de Mai and the Ballet National de Marseille.
With Ora-ïto, Ladj Ly, Cyril Tomas-Cimmino, (LA)HORDE - Marine Brutti, Jonathan Debrouwer, Arthur Harel, and Zamdane.
Marseille Encounters
Ahead of the CHANEL Cruise 2024/25 show, House ambassadors Caroline de Maigret and Lyna Khoudri soak up the creative atmosphere of the city. They visit the MAMO, Centre d’art de la Cité radieuse, La Friche la Belle de Mai and the Ballet National de Marseille.
With Ora-ïto, Ladj Ly, Cyril Tomas-Cimmino, (LA)HORDE - Marine Brutti, Jonathan Debrouwer, Arthur Harel, and Zamdane.
CHANEL and Virginie Viard have chosen to present the Cruise 2024/25 collection in Marseille, the pulsating heart of the Mediterranean, at the crossroads of contemporary cultures.
In a film directed by Ladj Ly, with a choreography imagined by (LA)HORDE, dancers of the Ballet National de Marseille and dancer and friend of the House Marion Barbeau explore the landmarks of the Phocaean City, from the Vieux Port to the Cité radieuse.
Choreography by (LA)HORDE - Marine Brutti, Jonathan Debrouwer, Arthur Harel.
Photography by André Chemetoff.
Music by Pinknoise.
Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024
MAMO, Centre d’Art de La Cité radieuse
© R.RICCIOTTI et R. CARTA architectes / Mucem
Show Soundtrack
Listen to the CHANEL Cruise 2024/25 show playlist.
Le Corbusier, Unité d’habitation, Marseille© F.L.C. / ADAGP, Paris, 2024
MAMO, Centre d’Art de La Cité radieuse