With the Click & Collect service, order select pieces online and collect them from the flagship boutique at 173 New Bond Street.

collection
première

In 1987, CHANEL created its first watch for women: the PREMIÈRE, inspired by the codes of the House. Its octagonal case evokes the stopper of the N°5 perfume bottle. The original bracelet, interlaced with leather—like the chain of the iconic quilted bag—has been reinterpreted in chain, ceramic or velvet-finish ribbon versions. A timeless, feminine timepiece to slip on your wrist day and night.

24 products

Première Édition Originale Watch Steel coated with yellow gold (0.1 micron) and black leather, black-lacquered dial Ref. H6951

Click & Collect

£4,860

PREMIÈRE COCO GAME watch Steel with black coating and white calfskin leather, black-lacquered dial Ref. H11151

Click & Collect

New

£6,650

Première Iconic Chain Double Row Watch Steel coated with yellow gold (0.1 micron) and black leather, black-lacquered dial Ref. H10332

Click & Collect

£5,700

Première Iconic Chain Watch Steel and black leather, black dial Ref. H7022

Click & Collect

£4,520

Première Galon watch Yellow gold, black-lacquered dial Ref. H11048

Click & Collect

£13,200

Première Galon watch Yellow gold and diamonds, black-lacquered dial, yellow gold bangle set with diamonds Ref. H11049

£24,100*

Première Ribbon Watch Yellow gold and titanium, black rubber with velvet touch, black lacquer dial Ref. H6125

Click & Collect

£4,680

Première Ribbon Red Watch Yellow gold and titanium, red rubber strap with velvet touch, red-lacquered sunray dial, diamond-set crown Ref. H9857

Click & Collect

£4,950

Première Iconic Chain necklace watch Steel coated with yellow gold (0.1 micron) and black leather, black-lacquered dial Ref. H10331

Click & Collect

Limited Edition

£9,350

PREMIÈRE CUFF WATCH Steel coated with yellow gold (0.1 micron) and black leather, black-lacquered dial Ref. H9861

Limited Edition

£9,100*

Première Gourmette Chain Watch Large version, steel, black dial Ref. H7018

Click & Collect

£4,290

PREMIÈRE RIBBON Watch Steel and diamonds, black rubber strap with velvet touch, black-lacquered dial Ref. H7942

Click & Collect

£5,350

Première Iconic Chain Double Row Watch Steel and black leather, black-lacquered dial Ref. H10446

Click & Collect

£5,400

PREMIÈRE SOUND watch Steel coated with yellow gold (0.1 micron) and black leather, black-lacquered dial, steel earphones coated with black and yellow gold colours Ref. H10166

£12,600*

PREMIÈRE SAUTOIR-BELT WATCH Steel coated with yellow gold (0.1 micron) and black leather, black-lacquered dial Ref. H9860

Click & Collect

Limited Edition

£10,200

Première Gourmette Chain Watch Small version, steel, black dial Ref. H7019

Click & Collect

£4,000

PREMIÈRE GALON DIAMONDS WATCH Yellow gold and diamonds, white gold dial and yellow gold bangle set with diamonds Ref. H11050

£52,000*

Première Ceramic Watch Steel and black highly resistant ceramic, diamonds, black lacquer dial Ref. H2163

Click & Collect

£7,300

Première Ceramic Watch Steel and white highly resistant ceramic, diamonds, white lacquer dial Ref. H2132

Click & Collect

£7,300

Première Gourmette Chain Watch Large version, steel and diamonds, black dial Ref. H7020

Click & Collect

£8,000

Première Gourmette Chain Watch Small version, steel and diamonds, black dial Ref. H7021

Click & Collect

£6,700

Première Iconic Chain Watch Steel and black leather, black dial Ref. H7023

Click & Collect

£4,640

Première Mini White gold and pearls, dial set with diamonds Ref. H2032

£73,500*

Première Ribbon Watch Yellow gold and titanium, black rubber with velvet touch, diamond dial Ref. H6126

Click & Collect

£9,700

Watches with diamonds

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*Suggested retail price. More information