31 LE ROUGE.
The most exclusive lipstick offered by the House inspired by an iconic address: 31 rue Cambon , the birthplace of CHANEL creation.
12 ESSENTIAL, UNIVERSALLY FLATTERING SHADES INSPIRED BY GABRIELLE CHANEL’S CREATIONS, ATELIERS, AND ICONIC APARTMENT. When blended with pigments, mother-of-pearl powder reveals intense, purely radiant color.
An intense,
luminous,
long-wearing,
satin finish.
A fine,
silky,
lightly scented,
glide-on formula.
Gardenia oil, a CHANEL-exclusive ingredient*, makes this not only a lip color but also a lip care product.
*Patent pending in Europe, the United States, South Korea, China, and Japan
THE FIRST CHANEL LIPSTICK HOUSED IN A SQUARE, FACETED GLASS CASE
Product Information
DESCRIPTION
31 LE ROUGE. The spirit of 31 rue Cambon, in the most mesmerising lipstick yet.
Inspired by the mirrors that line the legendary Art Deco staircase in Gabrielle Chanel’s rue Cambon apartment, the faceted square case of 31 LE ROUGE is the most irresistible packaging in the history of CHANEL lipstick. A two-digit combination unlocks a fusion of sophistication and functionality, of creative and technical mastery, of absolute uniqueness and fluidity of design, of an intimate and aesthetic experience, all contained within a clear glass case that showcases the metallic gleam of a refillable lipstick.
Its 12 shades, ranging from garnet to fuchsia and brown to crimson, are vibrant reflections of Gabrielle Chanel's memories, the mastery demonstrated by the ateliers, and the creativity and vitality integral to rue Cambon. These colours were created to reveal, to embellish, to state the obvious, and were made for individuality rather than subtlety.
The formula, which has been carefully developed by the CHANEL laboratories, offers a long-lasting look and an entirely new sensory experience.
More than just a chance to experience 31 LE ROUGE - a rendez-vous. And the fact that it takes place only at the most emblematic boutiques is no coincidence.
31 LE ROUGE comes with a quilted black sleeve designed to protect the lipstick's square, faceted glass case.
COMPOSITION
Finely micronized pigments, combined with sheer pearlescent particles, reveal intense, purely radiant colour.
Skincare benefits, which contribute to better-looking lips with each passing day, complement its glide-on texture and intense, long-wearing colour.
Its formula is enriched with gardenia oil from Gaujacq, a CHANEL-exclusive ingredient*, and Maracuja oil. Lips are left feeling smoother and better defined.
After 1 month of use, lips are:
Better moisturised: +70%**
Smoother: +44%***
Firmer: +55%***
More defined: +14%***
*Patent application filed in Europe, the United States, South Korea, China, and Japan.
**Instrumental test performed with a corneometer on bare lips after 4 weeks of use, 20 women.
***Clinical evaluation of bare lips after 4 weeks of use, 26 women.
HOW TO USE
Smooth precise application in a single stroke.
Begin by applying the lipstick in an "X" shape at the center of the lips, from the top lip toward the bottom lip. Then extend it out toward the corners.
Refills cannot be used without a case and are compatible exclusively with 31 LE ROUGE.
31 LE ROUGE comes with a quilted black sleeve designed to protect the lipstick's square, faceted glass case. Always keep the product in its sleeve when not in use, to prevent scratches and keep the glass beautifully polished.
Overall rating4.6
9 reviews
- All
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Clare J 30/11/2025Rating 5
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7 - ROUGE BRODÉ
Purchase date: 15/11/2025
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Karen W 27/11/2025Rating 5
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7 - ROUGE BRODÉ
Purchase date: 12/11/2025
31 LE ROUGE 7 - ROUGE BRODÉ Absolutely stunning! The packaging is beautiful! The colour is stunning. Love love!💋
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Chanel Client 11/12/2024Rating 2
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10 - ROUGE BYZANTIN
Purchase date: 25/11/2024
Lovely casing but lipstick is pilling.
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Chanel Client 01/08/2024Rating 5
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1 - ROUGE BEIGE
Purchase date: 03/07/2024
Beautiful casing with the ability to change lipstick insert making this an exceptionally good purchase . The lipstick itself is very nourishing to the lips & lasting well
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Janis F 14/03/2024Rating 4
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3 - ROUGE ROMAN
Purchase date: 28/02/2024
The lipstick is beautiful the case stunning , it feels amazing on the lips and the colour lasts , however the colours are much darker when you receive them than colour chart , I did send my first colour choice back , I then went 3 colours lighter on my 2nd choice although it's still darker than expected it's wearable, going forward I would rather go into a store and purchase unfortunately the Glass lipstick is not always available in certain stores. I'm hoping when I need to re fill I can buy it in store !!
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Alison D 08/01/2024Rating 5
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1 - ROUGE BEIGE
Purchase date: 24/12/2023
I purchased this lipstick for myself in Rouge Flou, the colour, texture and quality is stunning. My friend who admired it over Christmas and selected Rouge Beige for her self for her birthday. I purchased this for her and I am more than confident she will adore it.
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Chris P 27/12/2023Rating 5
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10 - ROUGE BYZANTIN
Purchase date: 12/12/2023
Stunning design of the case which should last years and can be refilled. My wife loves the case and colour of the lipstick
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Debra K 21/12/2023Rating 5
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1 - ROUGE BEIGE
Purchase date: 06/12/2023
This is wonderful lipstick in an exquisite case to cherish, a perfect gift for yourself while you're dashing around making sure that everyone else you love has their perfect gift.....And thank you Chanel for your thoughtful and excellent customer service x
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Carole J 20/09/2023Rating 5
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4 - ROUGE FLOU
Purchase date: 01/09/2023
Yes this is very expensive but it is versatile being able to easily switch colours with the refills, and the case will be something to pass down. The case is quite heavy but feels lovely to hold. I bought Rouge Premier which is a gorgeous red. The texture of the lipstick feels wonderful on the lips. The colour stayed on well but when it did need touching up it felt very glamorous taking out the lipstick from its black velvet pouch. I thought long and hard before buying but I'm very happy I did.
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SIZE
3.3 g
List of Ingredients
Ingredient listing | PENTAERYTHRITYL ADIPATE/CAPRATE/CAPRYLATE/HEPTANOATE | CAPRYLIC/CAPRIC TRIGLYCERIDE | LIMNANTHES ALBA (MEADOWFOAM) SEED OIL | SQUALANE | ETHYL OLEATE | BIS-BEHENYL/ISOSTEARYL/PHYTOSTERYL DIMER DILINOLEYL DIMER DILINOLEATE | SYNTHETIC WAX | POLYGLYCERYL-2 ISOSTEARATE/DIMER DILINOLEATE COPOLYMER | HELIANTHUS ANNUUS CERA SEED (HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX) | CANDELILLA CERA (EUPHORBIA CERIFERA (CANDELILLA) WAX) | LAUROYL LYSINE | CERA CARNAUBA (COPERNICIA CERIFERA (CARNAUBA) WAX) | STEARALKONIUM HECTORITE | PASSIFLORA EDULIS SEED OIL | SYNTHETIC FLUORPHLOGOPITE | GARDENIA FLORIDA FLOWER EXTRACT | CALCIUM SODIUM BOROSILICATE | CALCIUM ALUMINUM BOROSILICATE | ETHYL LINOLEATE | ETHYL PALMITATE | CELLULOSE | PROPYLENE CARBONATE | ETHYL STEARATE | SILICA | PARFUM (FRAGRANCE) | TOCOPHEROL | DIMETHICONE | ALUMINUM HYDROXIDE | TIN OXIDE | [+ / - (MAY CONTAIN) | CI 12085 (RED 36) | CI 15850 (RED 6) | CI 15850 (RED 7 LAKE) | CI 15985 (YELLOW 6 LAKE) | CI 17200 (RED 33 LAKE) | CI 19140 (YELLOW 5 LAKE) | CI 42090 (BLUE 1 LAKE) | CI 45380 (RED 22 LAKE) | CI 45410 (RED 28 LAKE) | CI 73360 (RED 30 LAKE) | CI 77163 (BISMUTH OXYCHLORIDE) | CI 77491, | CI 77492, | CI 77499 (IRON OXIDES) | CI 77742 (MANGANESE VIOLET) | CI 77891 (TITANIUM DIOXIDE) | MICA] | BS000140A
The list of ingredients is included on all of our product packaging. In case of an allergy, always check the list of ingredients on the product packaging before you use the product.
CHANEL 92 200 Neuilly-sur-Seine
the signature presentation
From our careful hands to yours. Discover a new selection of wrapping options exclusive to chanel.com.
Choose between two wrapping options at checkout:
THE CLASSIC
Presented in a timeless black-and-white box or bag.
THE ESSENTIAL
An organic cotton pouch nestled in a recyclable shipping box.
what are my delivery options ?
All orders placed on the Official Online Boutique are uniquely packaged by CHANEL and delivered in the United Kingdom (exclusions apply). CHANEL is pleased to offer complimentary Next Day Delivery, unless specified at checkout.
CHANEL offers the following delivery options; Standard Delivery, Next Day Delivery, Nominated Day Delivery, Saturday Delivery and Click & Collect service from our London boutiques.
*All delivery options are subject to availability and will display according to your shipping address postcode entered. Delivery service prices are subject to change.
what are your return / exchange policies ?
We hope that you will be delighted with your order. However, if you wish to return the Product(s), you can return all or part of your order within 30 calendar days from the date of receipt.
Please firstly complete the online returns form here and pack your item(s) carefully in original or appropriate alternative packaging. If you wish to cancel your return, please contact CHANEL Client Care team at +44 (0) 203 943 5555.
DPD drop-off - see your nearest DPD drop-off location.
• If you select the printed label method, please print and attach the return label to the outside of your parcel.
• If you opt for the QR code method, simply show your QR code email to the DPD store assistant who will print your postage label.
Return in a CHANEL London boutique
• Please bring your package and the digital return slip to one of our CHANEL London boutique. For opening hours, please click here.
Fragrance and Beauty products purchased on the Online Boutique can be returned in the following CHANEL Boutiques only. Eyewear products can also be accepted at these locations if they were included as part of a mixed order (an eyewear order that also contains Fragrance or Beauty products).
CHANEL Fragrance & Beauty Boutique, Covent Garden
CHANEL Fragrance & Beauty Boutique, St Pancras
The Fashion Boutiques listed below can only accept Fragrance and Beauty returns if they were part of a mixed order that included eyewear products:
CHANEL Fashion Boutique, New Bond Street
CHANEL Fashion Boutique, Sloane Street
CHANEL Fashion Boutique, Walton Street
For hygiene and safety reasons, sealed products that have been opened are not eligible for refund, even if unused. Please include all complimentary samples and gifts, including charms, when returning your order. Complimentary samples that are part of the Try Before You Commit offer can be excluded.
If the above conditions are met, you will receive a refund for the returned products. Delivery charges are non-refundable, except in the event that your order was delayed, lost or damaged in transit.
We regret that due to DPD restrictions, we are unable to offer this Online Return Service to all locations. For clients living in Northern Ireland, Northen Highlands, Isle of Man, Arran, Orkney, Argyll, Shetland and Isle of Scilly, or if you have difficulty finding a DPD drop-off location near you, please contact the CHANEL Client Care team for assistance here.
THE TECHNIQUE
LE RENDEZ-VOUS DU 31
CHANEL TRY ON
THE VIRTUAL MAKEOVER
31 LE ROUGE
SATIN LIPSTICK
Beautiful lipstick and the case is stunning . I love the fact that I can change the colour as well. I was so delighted with this I bought one for my sister for Christmas. It's a perfect gift.