31 LE ROUGE
31 LE ROUGE.
The most exclusive lipstick offered by the House inspired by an iconic address: 31 rue Cambon , the birthplace of CHANEL creation.
12 ESSENTIAL, UNIVERSALLY FLATTERING SHADES INSPIRED BY GABRIELLE CHANEL'S CREATIONS, ATELIERS, AND ICONIC APARTMENT. When blended with pigments, mother-of-pearl powder reveals intense, purely radiant color.
Gardenia oil, a CHANEL-exclusive ingredient*, makes this not only a lip color but also a lip care product.
*Patent pending in Europe, the United States, South Korea, China, and Japan
THE FIRST CHANEL LIPSTICK HOUSED IN A SQUARE, FACETED GLASS CASE
Inspired by the mirrors that line the legendary Art Deco staircase in Gabrielle Chanel’s rue Cambon apartment, the faceted square case of 31 LE ROUGE is the most irresistible packaging in the history of CHANEL lipstick.
Strong yet elegantly delicate glass
Interchangeable refills.Shop the refills
LE RENDEZ-VOUS DU 31
LE RENDEZ-VOUS DU 31
A complimentary, bespoke 15-minute experience to help you discover the shade of 31 LE ROUGE that best suits you.
31 LE ROUGE. The most exclusive lipstick offered by the House, inspired by an iconic address: 31 rue Cambon, the birthplace of CHANEL creation.
31 LE ROUGE. The spirit of 31 rue Cambon, in the most mesmerising lipstick yet.
Inspired by the mirrors that line the legendary Art Deco staircase in Gabrielle Chanel’s rue Cambon apartment, the faceted square case of 31 LE ROUGE is the most irresistible packaging in the history of CHANEL lipstick. A two-digit combination unlocks a fusion of sophistication and functionality, of creative and technical mastery, of absolute uniqueness and fluidity of design, of an intimate and aesthetic experience, all contained within a clear glass case that showcases the metallic gleam of a refillable lipstick.
Its 12 shades, ranging from garnet to fuchsia and brown to crimson, are vibrant reflections of Gabrielle Chanel's memories, the mastery demonstrated by the ateliers, and the creativity and vitality integral to rue Cambon. These colours were created to reveal, to embellish, to state the obvious, and were made for individuality rather than subtlety.
The formula, which has been carefully developed by the CHANEL laboratories, offers a long-lasting look and an entirely new sensory experience.
More than just a chance to experience 31 LE ROUGE - a rendez-vous. And the fact that it takes place only at the most emblematic boutiques is no coincidence.
31 LE ROUGE comes with a quilted black sleeve designed to protect the lipstick's square, faceted glass case.
Formulated with 75% naturally derived ingredients with no compromise on efficacy, 31 LE ROUGE is an innovation in makeup.
Skincare benefits, which contribute to the appearence of better-looking lips with each passing day, complement its glide-on texture and intense, long-wearing colour.
Finely micronised pigments combined with sheer mother-of-pearl reveal intense, purely radiant colour.
Its formula is enriched with Gardenia oil from Gaujacq, a CHANEL exclusive ingredient*, and Maracuja oil, to leave lips appearing smoother and more defined.
After 1 month of use, lips:
Feel more moisturised: +70%**
Appear Smoother: +44%***
Look Firmer: +55%***
Appear more defined: +14%***
*Patent pending in Europe, the United States, South Korea, China, and Japan.
**Instrumental test performed with a corneometer on bare lips after 4 weeks of use, 20 women.
***Clinical evaluation of bare lips after 4 weeks of use, 26 women.
HOW TO USE
Smooth precision application in a single stroke.
Begin by applying the lipstick in an "X" shape at the centre of the lips, from the top lip towards the bottom lip. Then extend it out towards the corners.
31 LE ROUGE comes with a quilted black sleeve designed to protect the lipstick's square, faceted glass case. Always keep the product in its sleeve when not in use, to prevent scratches and keep the glass beautifully polished.
Refills cannot be used without a case and are compatible exclusively with 31 LE ROUGE.
List of Ingredients
Ingredient listing | PENTAERYTHRITYL ADIPATE/CAPRATE/CAPRYLATE/HEPTANOATE | CAPRYLIC/CAPRIC TRIGLYCERIDE | LIMNANTHES ALBA (MEADOWFOAM) SEED OIL | SQUALANE | ETHYL OLEATE | BIS-BEHENYL/ISOSTEARYL/PHYTOSTERYL DIMER DILINOLEYL DIMER DILINOLEATE | SYNTHETIC WAX | POLYGLYCERYL-2 ISOSTEARATE/DIMER DILINOLEATE COPOLYMER | HELIANTHUS ANNUUS CERA SEED (HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX) | CANDELILLA CERA (EUPHORBIA CERIFERA (CANDELILLA) WAX) | LAUROYL LYSINE | CERA CARNAUBA (COPERNICIA CERIFERA (CARNAUBA) WAX) | STEARALKONIUM HECTORITE | PASSIFLORA EDULIS SEED OIL | SYNTHETIC FLUORPHLOGOPITE | GARDENIA FLORIDA FLOWER EXTRACT | CALCIUM SODIUM BOROSILICATE | CALCIUM ALUMINUM BOROSILICATE | ETHYL LINOLEATE | ETHYL PALMITATE | CELLULOSE | PROPYLENE CARBONATE | ETHYL STEARATE | SILICA | PARFUM (FRAGRANCE) | TOCOPHEROL | DIMETHICONE | ALUMINUM HYDROXIDE | TIN OXIDE | [+ / - (MAY CONTAIN) | CI 12085 (RED 36) | CI 15850 (RED 6) | CI 15850 (RED 7 LAKE) | CI 15985 (YELLOW 6 LAKE) | CI 17200 (RED 33 LAKE) | CI 19140 (YELLOW 5 LAKE) | CI 42090 (BLUE 1 LAKE) | CI 45380 (RED 22 LAKE) | CI 45410 (RED 28 LAKE) | CI 73360 (RED 30 LAKE) | CI 77163 (BISMUTH OXYCHLORIDE) | CI 77491, | CI 77492, | CI 77499 (IRON OXIDES) | CI 77742 (MANGANESE VIOLET) | CI 77891 (TITANIUM DIOXIDE) | MICA] | BS000140A
The list of ingredients is included on all of our product packaging. In case of an allergy, always check the list of ingredients on the product packaging before you use the product.
CHANEL 92 200 Neuilly-sur-Seine
The Art of Wrapping
the signature presentation
From our careful hands to yours. Discover a new selection of wrapping options exclusive to chanel.com.
Choose between two wrapping options at checkout :
Presented in a timeless black-and-white box or bag.
An organic cotton pouch nestled in a recyclable shipping box.
DELIVERY & RETURNS
DELIVERY & RETURNS
WHAT ARE MY DELIVERY OPTIONS ?
All orders placed on the Official Online Boutique are uniquely packaged by CHANEL and delivered in the United Kingdom (exclusions apply). CHANEL is pleased to offer complimentary standard delivery on all orders over £35, unless specified at checkout.
CHANEL offers the following delivery options; Standard Delivery, Next Day Delivery, Nominated Weekday Day Delivery, Weekend Delivery. And in London; Same Day Delivery & Concierge Delivery. Please note, Standard delivery is between 2 – 4 working days.
*All delivery options are subject to availability and will display according to your shipping address postcode entered.
WHAT ARE YOUR RETURN / EXCHANGE POLICIES ?
We hope that you will be delighted with your order. However, if you wish to return the Product(s), you have the right to do so within 30 days of receiving your order. In order to receive a full refund, simply complete the return form and attach the prepaid return label to the outside of your package and then follow one of the options detailed below.
Via post: complete the return form, provided in the delivery package and then attach the prepaid return label to the outside of your package and drop the items at a DPD location as listed on DPD.
Fragrance and Beauty products purchased on the Online Boutique can be returned in the following CHANEL Boutiques only.
CHANEL Fragrance & Beauty Boutique, Covent Garden.
CHANEL Fragrance & Beauty Boutique, St Pancras.
CHANEL Fragrance & Beauty Boutique, Battersea Power Station.
The Fragrance & Beauty Boutiques listed can also accept returns for eyewear products which were included in a mixed order.
All refunds will be credited to the original card/method that was used for payment, and refund processing time may vary depending on your bank. Please note, chanel.com orders cannot be exchanged. Please contact us if you have any queries here.
31 LE ROUGE