The video starts with the CHANEL Fine Jewellery logo, it then displays the title of the video “N°5 Collection The 55.55 Necklace”. The whole necklace appears and is shown from every angle. First in its entirety, rotating from top to bottom. Next, we can see the smaller details of the pendant and the stones that make up the necklace, especially the 55.55-carat centre diamond. The video ends with a shot of the whole necklace, followed by the CHANEL Fine Jewellery logo.
\u000d\u000a“The stopper’s shape recalls that of Place Vendôme, a signature visual throughout the collection.”
— Patrice Leguéreau
Paris is the city of CHANEL, and at the heart of Paris is Place Vendôme, whose geometric qualities are perhaps best recognised as the shape of the N°5 stopper. Cut to exacting proportions and used throughout the collection, emerald-cut diamonds fashioned to the precise ratio of Place Vendôme create a striking visual motif, replete with the architectural detail of the corners graphically omitted—a signature of the CHANEL identity.
When she applies her perfume, a woman holds the substantial weightiness of the N°5 stopper intimately in her hand—a relationship now captured in High Jewellery. Patrice Leguéreau, Director of the Fine Jewellery Creation Studio and designer of this collection, says, “I use emerald-cut diamonds in different positions, sometimes as the stopper sitting on the bottle, but also, with a twist of the wrist, as though the cap has been removed.” A grand paradox, the geometric stopper of the N°5 bottle is removed to reveal the ultimate femininity—a duality translated into five High Jewellery styles.
N°5 COLLECTION The Stopper
A film about Savoir-faire: The Stopper
The film starts with the CHANEL Fine Jewellery logo, followed by the title “N°5 Collection The Stopper”. Patrice Leguéreau, director of the CHANEL Fine Jewellery Creative Studio, designs creations for the N°5 collection. Inspired by the stopper of the N°5 bottle, the diamonds are all cut in the same octagonal shape as that of the Place Vendôme, the historic centre of CHANEL Fine Jewellery. The video ends with the CHANEL Fine Jewellery logo.
Some designs are effervescent with cultured pearls—seawater cultures that emulate Aldehyde compounds, a transformative element of the N°5 formula—while graphic forms of transparent rock crystal become wearable versions of the stopper. Exceptional savoir-faire wraps other styles in undulating ribbons of precious metal and gemstones, and emerald-cut yellow sapphires are all aglow like Place Vendôme in sunlight.