The video starts with the CHANEL Fine Jewellery logo, it then displays the title of the video “N°5 Collection The Trail”. Inspired by the perfume’s trail, the pieces appear one after the other. The pieces are first shown in their entirety while rotating: a brooch, then a necklace. The camera then zooms in on these two jewellery pieces to show the stones and motifs that make up the jewels in more detail. The video ends with the CHANEL Fine Jewellery logo.
The Fragrance Trail
“The collection is a journey from the visual identity of the bottle to the imagination the fragrance evokes, from the visible to the invisible, from form to dream.”\u000d\u000a
— Patrice Leguéreau
Of all the aspects of N°5, it is the fragrant aura of the woman who wears it that is perhaps the most beguiling. Intangible to the touch and invisible to the eye, the High Jewellery expression of this ethereal aspect demands creative intuition and exceptional savoir-faire, as visual interpretations of the fragrance trail are crafted in gold and diamonds. But it is the emotional gesture of the artist’s hand that translates the experience of perfume on skin into an object of beauty.
Awash with colour, these pieces exude the hues of the fragrant juice and the light that it refracts, with golden topaz and yellow sapphires to reflect the olfactory explosion. Pink gemstones reveal the ultimate femininity Mademoiselle imbued within the N°5 fragrance, with blushing rose emulating the persona of a woman. “I always have the N°5 bottle on my desk,” says Patrice Leguéreau, Director of the Fine Jewellery Creation Studio. “When I design, I infuse the air with the fragrance. The perfume inspires me greatly—as does the woman who wears it.”
N°5 COLLECTION The Fragrance Trail
A film about Savoir-faire: The Trail
The film starts with the CHANEL Fine Jewellery logo, followed by the title “N°5 Collection The Trail”. Patrice Leguéreau, director of the CHANEL Fine Jewellery Creative Studio, is seen choosing the different stones for one of the necklaces in the N°5 Fine Jewellery collection. Crafted using a variety of colours that reflect the different tones that can be seen in the N°5 perfume, the pear-shaped stones are reminiscent of a drop of perfume, in turn transforming the necklace into a jewellery symbol of the trail of this iconic CHANEL perfume. We find the piece’s gouache acting as a support mechanism for the different selection of stones, allowing the end result of the creation to be better visualised. The video ends with the CHANEL Fine Jewellery logo.
The presence of this woman is felt throughout the collection, as is the sensuously intimate relationship she has with fragrance and jewellery. Both are worn directly on her skin, applied with care and ceremony. Both are forms of adornment—beautification in self-service, but also for the longing of others. And like the magic that is bottled in the N°5 formula, this collection is an expression of human desire translated into High Jewellery.