173 New Bond Street

The CHANEL Watches and Fine Jewellery flagship boutique

Re-imagined by celebrated American architect Peter Marino in 2015, the slim width of this heritage-listed building gives it the feeling of a London townhouse while the decor inside draws inspiration from Mademoiselle's Rue Cambon apartment. In harmonious shades of beige, white, black and gold, the interiors extend upwards across three floors with an exclusive salon located at the very top.