A lesson in style – COCO CRUSH – Fine Jewellery

A AUBAZINE

Any size band on the ring finger, with or without diamonds, is the monastic symbol of a spirit: faith in oneself.

B BONHEUR

5 mini bands, each worn on a different finger or stacked on 1, 2 or 3 fingers, act like a charm when playing Gabrielle Chanel’s lucky number—her full name was Gabrielle Bonheur Chanel.

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C COCO CRUSH

The marriage of French spirit and impulse without borders.

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D DOUBLE C

Like double chances, like COCO CRUSH, like the 2 interlaced Cs of CHANEL, the number 2 is a good luck charm for the House. Pairing 2 necklaces in 2 different golds has the power to change a destiny by betting on chance.

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E EXCÈS

Rings on every finger, with or without diamonds, all white gold, all BEIGE GOLD,or yellow gold on 1 hand and white gold on the other...the only excess you don’t indulge in is too much moderation.

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F FLYING CLOUD

The name of the 4-mast yacht on which Coco Chanel accompanied Hugh Grosvenor, the second Duke of Westminster, among the most important men in her life.
The jingling of many bracelets clanging together echoes that recognisable sound of steel cables clinking against a ship’s mast. The sound of freedom.

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G GRAVITÉ

The law, also named the Law of Attraction. Put on COCO CRUSH and you are instantly experimenting with a force that attracts 2 objects. For example, choosing 1 ring creates an irresistible urge to choose another ring.

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H HABITUDE

Learn good habits early on, especially the habit of knowing how to change your habits. Basically, there should be no habits. Only the breaking of habits. There’s more than 1 way to wear COCO CRUSH. A daily habit to learn.

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I IRRÉGULIÈRE

A spirit and a behaviour. Wearing 2 different earrings on the same ear signifies a spirit that sees itself in Gabrielle, the freest and most avid of the Irregulars.

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J JEU DE LOIS

On Monday, obey the Law of the Highest Number and stack up those bracelets. On Tuesday, it’s the Law of Elimination. Just 1 piece of jewellery. Wednesdays are for the Law of the Toughest. Put on the knuckle-duster with 4 tone-on-tone rings on the index, middle, ring, and pinkie fingers of each hand...be lawless and get creative.

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K KO

COCO CRUSH is a knockout for everyone who sees it. A weapon of seduction to be used ad libitum*.

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L LEWIS ET IRÈNE

A fictional couple created by Paul Morand, inspired by the real-life relationship between Gabrielle Chanel and Boy Capel. Wearing a pair of small or large rings—why not gold ones, or 2 gold ones on the index and middle fingers?—is a symbol of a union that counts twice.

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M MISIA

The choice of the absolute, wholeheartedly embodied by Misia Sert, Coco Chanel’s muse and close friend. A single earring worn as the only piece of jewellery and a visible character trait that needs no explanation or reason.

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N NORD SUD

Just as poet Pierre Reverdy linked the 2 intellectual and artistic hearts of Montmartre and Montparnasse, wearing the 2-finger ring has 2 possible meanings: The aesthetic holds a spirit, or the spirit upholds an aesthetic.

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O ONCE UPON A TIME

The title of the film that Coco Chanel’s successor made about her that means everyone’s legend is theirs to create. Wearing a single large ring on your index finger signifies taking a decision into your own hands and being within reach of your personal legend.

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P PARTICULIÈRE

The antonym of fanciful, this is a way of being that is conveyed by a certain way of wearing a piece of jewellery. A single large or small ring worn on the thumb is a distinctive sign of unwavering passion for freedom.

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Q QUATRE QUART

If there’s ever a doubt about wearing 4 rings, this is the foolproof rule: 1 diamond ring (and 3 without diamonds) or 1 large ring (and 3 small ones) or 1 BEIGE GOLD ring (and 3 in white or yellow gold) or 1 ring on 1 hand (and 3 on the other).

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R ROUSSY

The punk side of COCO CRUSH. Wear the same model on your index and pinkie fingers as a nod to the rebel Roussy, who along with Misia and José Maria Sert, formed the most subversive trio.

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S SILENCE

A famous French mime is the inspiration for observing this rule: Before opening your mouth, ask yourself if silence would be more effective. How you wear COCO CRUSH says a lot about you, and sometimes you don’t even have to say a word.

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T TRIO

Like the trio José Maria Sert, Misia and Roussy (the nickname for Roussadana Mdivani, a Georgian sculptor), the trio of rings forms an obvious ménage à trois.

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U UNIFORME

Uniform is to CHANEL what palm trees are to the French Riviera: inseparable. Wearing many rings made of the same gold means choosing a spirit that’s remarkable in its intent to be unremarkable.

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V VICE VERSA

To prefer the minimalist look of a single piece of jewellery over the opulence of many. And vice versa.

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W WESTMINSTER

By the side of her lover the Duke of Westminster, Coco Chanel hobnobbed with English high society while finding inspiration in his wardrobe. Wearing a small diamond ring on your pinkie finger signifies power and the power of persuasion borrowed from the man affectionately known as Bendor.

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