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Until November 20th, each floor at the Korean concept store Boontheshop interprets Chanel’s codes.

At the entrance, the darkened hallway evokes Paris through a futurist neon-light version of the Place Vendôme with the square’s famous column soaring through Boontheshop’s center and reaching the roof.

Upstairs on the first floor, an old world apartment complete with mantelpiece and cornices contrasts with the stark simplicity of a contemporary center stage.

The second floor features a cinema space screening Karl Lagerfeld’s recent film works and an entire room made of porcelain.

The third floor’s eighteenth century apartment creates the setting for the accessories whereas the quilted and chained room highlights the craftsmanship.

89-3 Cheongdam-Dong, Gangnam-Gu
Seoul, South Korea